Who Should Attend Collectivo Events?

Collectivo events feature marketers interacting the right way.

Collectivo events feature marketers interacting the right way.

Who Should Attend?
Are you a marketer or media professional interested in reaching the Hispanic market? Work in an agency or a company that has potential to grow their Hispanic market share? Are you simply interested in networking and looking to meet other professionals in these industries? We are looking for business people like you who can attend and benefit from our events offered year round!

Who Should Not Attend?
If you are the type of business individual who is overly salesy and focused on a quick sale or lead, our events are likely not for you. Collectivo is about building long term relationships with good people interested in marketing and media to the Hispanic community.

Meet Collectivo’s Co-Founder and Speaker for the January 21st Event

Eric Diaz will be the featured speaker at the “Marketing to Latinos in 2015” interactive event. RSVP here.Eric Dias headshot

Entrepreneur

ERIC DIAZ is Co Owner of Nativa, a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativaʼs work includes campaigns for brands such as Fox broadcasting, Dial Soap, and Castrol Motor Oil as well as government projects for national agencies including the Centers for Disease Control and Prevention.

In 2013, Eric founded Coworking on 15th Ave in central Phoenix which is a new type of office space allowing entrepreneurs to affordably work hard, collaborate with others, and enjoy a healthy lifestyle.

That same year recognizing the lack of online Hispanic market intelligence, Eric co-founded OYE! which is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so brands can make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.

Experience

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, Chinaʼs economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Additionally in 2008, as part of his Masters program, Eric designed and executed a research study on the cultural influences and business activities within the Shanghai region contributing to its hyper-economic growth.

Eric completed his Masters Degree in Finance at Northeastern University in Boston while founding and becoming president of the Latin American MBA Association (LAMBAA). He completed his undergraduate degree at The Ohio State University and has a passion for helping people.

There is still time to RSVP for the event here: http://marketingtolatinos2015.splashthat.com/

Diversity in The Newsroom Event Wrap-up

Our second event, Diversity in the Newsroom, held on November 19th was a complete success!

Hugo Balta from ESPN is an amazing speaker and provided much needed insight on the importance of representation by minorities in the newsroom on the way the media is presented.

Our sponsors were a huge help in putting this event together, New York Life and of course The Office Pile. The food consisted of delicious chicken mole, pico de gallo, guacamole, tortillas, pita chips, apricot flan and strawberry flan provided by Chef Cody from Manhattan Catering.  Alongside an assortment of delicious craft beers, no one was left hungry (or thirsty).

Hugo talked about the way Hispanics are perceived in media today with examples such as Lupe Ontiveros who made her acting career playing a maid, Al Pacino playing a criminal in Scarface, and current examples such as Sophia Vergara who is often projected as a sex symbol. He also touched on the fact that Hispanics often don’t have the same things in common, that some Hispanics favor English while others favor Spanish, and the importance of knowing which group you are marketing to.

Hugo summed up the presentation by discussing how marketing to Hispanics $1.3 trillion in purchasing power can be challenging, but with the right knowledge and strategy, savvy marketers can attract them to their brand or products and create a meaningful, long term relationship.

Check out several of the tweets below from the event.