Our second event, Diversity in the Newsroom, held on November 19th was a complete success!
Hugo Balta from ESPN is an amazing speaker and provided much needed insight on the importance of representation by minorities in the newsroom on the way the media is presented.
— Christian Henriquez (@Mr__Christian) November 20, 2014
Our sponsors were a huge help in putting this event together, New York Life and of course The Office Pile. The food consisted of delicious chicken mole, pico de gallo, guacamole, tortillas, pita chips, apricot flan and strawberry flan provided by Chef Cody from Manhattan Catering. Alongside an assortment of delicious craft beers, no one was left hungry (or thirsty).
Hugo talked about the way Hispanics are perceived in media today with examples such as Lupe Ontiveros who made her acting career playing a maid, Al Pacino playing a criminal in Scarface, and current examples such as Sophia Vergara who is often projected as a sex symbol. He also touched on the fact that Hispanics often don’t have the same things in common, that some Hispanics favor English while others favor Spanish, and the importance of knowing which group you are marketing to.
Hugo summed up the presentation by discussing how marketing to Hispanics $1.3 trillion in purchasing power can be challenging, but with the right knowledge and strategy, savvy marketers can attract them to their brand or products and create a meaningful, long term relationship.
Check out several of the tweets below from the event.
— Anaïs (@anaiisba) November 20, 2014
Don’t miss out on our next event on January 21st! RSVP here.