Marketing to Latinos 2015 Wrap-Up

Thank you to the over 60 attendees who learned what marketing to Latino’s can entail. Most of our attendees took an interactive tour and questionnaire allowing them to learn several of the effective tactics of an effective Hispanic marketing campaign. A special thank you to title sponsor Nativa, Coworking on 15th Ave for hosting, Salvadoreño Restaurant for the amazing food and our prize sponsors – COX Media, Sin Limite Wireless, Boutique Solie, and Urban Beans. This event was a tremendous success in part to these amazing businesses, please support them!

We are working on building our biggest turnout for our next event on March 18th, which will be featuring guest speaker Joe Ray from Lane Terralever. RSVP now for this great event that will take an inside look at the two worlds that Latinos live in. RSVP here!

Check out a few tweets below from the event:

 


Next Event

Don’t miss out on our next event on March 18th! RSVP here.

JoeRay March 18 2015

Meet Collectivo’s Co-Founder and Speaker for the January 21st Event

Eric Diaz will be the featured speaker at the “Marketing to Latinos in 2015” interactive event. RSVP here.Eric Dias headshot

Entrepreneur

ERIC DIAZ is Co Owner of Nativa, a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativaʼs work includes campaigns for brands such as Fox broadcasting, Dial Soap, and Castrol Motor Oil as well as government projects for national agencies including the Centers for Disease Control and Prevention.

In 2013, Eric founded Coworking on 15th Ave in central Phoenix which is a new type of office space allowing entrepreneurs to affordably work hard, collaborate with others, and enjoy a healthy lifestyle.

That same year recognizing the lack of online Hispanic market intelligence, Eric co-founded OYE! which is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so brands can make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.

Experience

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, Chinaʼs economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Additionally in 2008, as part of his Masters program, Eric designed and executed a research study on the cultural influences and business activities within the Shanghai region contributing to its hyper-economic growth.

Eric completed his Masters Degree in Finance at Northeastern University in Boston while founding and becoming president of the Latin American MBA Association (LAMBAA). He completed his undergraduate degree at The Ohio State University and has a passion for helping people.

There is still time to RSVP for the event here: http://marketingtolatinos2015.splashthat.com/