Meet Hugo Balta: Guest Speaker from ESPN

Hugo Balta will be our guest speaker at our second event, November 19th. if you would like to attend please RSVP here.

hugob (2)Biography:

Hugo Balta is an experienced Broadcasting/Digital Media professional directing growth, change and innovation in several divisions and business cycles for English/Spanish language markets. He currently works with the worldwide leader in sports, ESPN as a coordinating producer. He is the co-founder of the Latino Multimedia Communicators group. He is a public speaker/instructor on topics including the distinctions between Latino markets (English, Spanish, bilingual), newsroom diversity and marketing to this emerging majority. No wonder we picked him as our guest speaker. He has led television news departments in several markets for NBC, Telemundo and CBS producing news, entertainment and commercial work for the U.S. and Latin American markets. As a former President of the National Association of Hispanic Journalists; he led the strategic planning of programs focused on championing Latinos and advocating for the fair coverage and treatment of them.

Company Description:

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn.,the company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN. They are the No. 1 consumed show on television puts fans at the Center of Sports through unmatched storytelling across all kinds of sports stories, across ESPN platforms.

First Collectivo Event a Success

We had an impressive turnout at the first ever Collectivo networking event in Phoenix. We had lots of drinks, great prizes and a live discussion about the terms “Hispanic” and “Latino.” Thank you to our panelists, sponsors, and everyone who attended. Here are some photos from the event.

Follow us on Twitter to see what everyone was saying about our event.

Meet Francisco Aguirre: Our Guest Speaker from The Office Pile

When preparing for this event we asked Francisco what animal he would be and why. His answer, a tiger.  Why?  Because its an agile animal. Read his biography below to learn more why he is quick, smart, and clever when it has come to growing his businesses.

Francisco Aguirre  will be on the discussion panel on September 17th for the inaugural Collectivo event.  Please RSVP here to attend.


Francisco’s mission is to empower real estate and legal professionals by creating, developing, and implementing marketing strategies in their respective fields.

He develops successful marketing, lead creation and referral, and promotional campaigns for law offices and real estate professionals with a particular emphasis in the Hispanic market. His unmatched results and methods are effective and niche-specific. His last project oversaw the growth of a Law firm from monthly fees of $10,000 to over a total of $1,500,000 aggregate in 17 months.

Aguirre is an  Intake Specialist and Negotiator for law firms specializing in personal injuries and first party claims (fires, floods, wind, hail losses). During the past 12 months he has successfully negotiated over $3,000,000 for the benefit of clients.

As a real estate investor since 1986 he found an infallible system that merges insurance claims with the purchase of distressed Notes secured by Deeds of Trust and real estate throughout the nation.

Company description:

The Office Pile is a collaborative working space which is revolutionizing the way we work. It allows freelancers, independent contractors, and the home-worker to share a work environment. Coworking, as it is commonly known, is a community and the social gathering of a group of like-minded people who are still working independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space.

Meet Natalia Ronceria Ceballos: Guest Speaker from the Arizona Hispanic Chamber of Commerce

Natalia Ronceria Ceballos will be on the discussion panel on September 17th for the inaugural Collectivo event. Please RSVP here to attend.


Natalia Ronceria CeballosOriginally from Bogotá, Colombia, Natalia has lived and worked throughout the U.S. and internationally. After receiving her B.A. in Communication & Culture from Clark University, Natalia traveled to numerous geographical borders to end up back in the Valley of the Sun in 2005. To later earn an MBA from the W.P. Carey School of Business in 2010. With a professional background nestled in the non-profit sector she is currently the Director of Member Services for the Arizona Hispanic Chamber of Commerce (AZHCC). In addition to serving on the Board of Directors for the Green Chamber: Greater Phoenix and the Great Arizona Puppet Theater, she also still performs for the community with her family’s arts and education dance based outreach company, Opendance. Natalia is intent on creating positive change locally, nationally, and globally. Her most recent project, “Pay It Back, Pay It Forward”, is a vision and social experiment in the field of funding higher education.

Company description:

The Arizona Hispanic Chamber of Commerce (AZHCC) mission is to promote the success of Hispanic-owned and small businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of the Chamber. The AZHCC is the premier advocate for the Arizona Hispanic small business community. They are a valuable and trusted resource to our corporate and strategic partners. Their values include, representing members and the Hispanic owned small business community based on the highest standards of ethics, integrity and community service. Serving their needs by empowering them to succeed and prosper in the state, national and global business community. Providing innovative leadership and establish long lasting relationships in the business community, while remaining fully accountable and committed to the interests of our members. Finally valuing their employees and volunteers by abiding by the belief that the success of the AZHCC depends on the success of their members, sponsors and staff and a commitment to achieving excellence by fostering a spirit of teamwork, collaboration caring and mutual respect.

Meet Jaime Talamante: Guest Speaker from New York Life

Jaime Talamante will be on the discussion panel on September 17th for the inaugural Collectivo event.  Please RSVP here to attend.


Jaime Talamante from New York Life is a native of Arizona. He grew up and attended school in Gilbert where his immediate family still resides. He is an alumnus of Arizona State University and currently serves on the Latino Alumni Association Board of Directors, Los Diablos. In 2008, Talamante was awarded as one of the 40 under 40 Hispanic Leaders. He is the founder and organizer for AZ Latino Professionals, a networking outlet for professionals. He is a past vice president for the Hispanic Business Leadership Council; a founding board member for AZHOSA (Arizona Health Occupations Students of America) and involved with his church. Professionally, he is a Senior Associate for New York Life’s Latino Market and has been involved in sales and marketing for over nine years.

Jaime Talamante

Company description:

New York Life is among the largest mutual life insurance companies in the United States. New York Life has a history notable for consistent financial strength. In times of economic challenges, we stand out as a formidable company with the financial strength and security to be there when our clients need us most. As a mutual company, we report to our policyholders. This is the key to providing good service because it aligns our interests with those of our customers, who play such an integral part in our 165-plus history. We are dedicated to being the company of choice of the Latino community with a strong bilingual support program for our financial professionals.

Hispanic or Latino?

A panel discussion about identity and marketing to the fastest growing minority group in the U.S.

Hispanic or Latino











• Explore the complexity of identity within the Hispanic/Latin-American culture
• See the difficulty of choosing how to approach this demographic
• Gain insights you can only get through a discussion among a diverse group of experts
• Experience personal anecdotes and research on the subjects of Latino and Hispanic Marketing

Official Sponsor:

Nativa: A Multicultural Communications Agency in Phoenix