Meet Collectivo’s Co-Founder and Speaker for the January 21st Event

Eric Diaz will be the featured speaker at the “Marketing to Latinos in 2015” interactive event. RSVP here.Eric Dias headshot


ERIC DIAZ is Co Owner of Nativa, a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativaʼs work includes campaigns for brands such as Fox broadcasting, Dial Soap, and Castrol Motor Oil as well as government projects for national agencies including the Centers for Disease Control and Prevention.

In 2013, Eric founded Coworking on 15th Ave in central Phoenix which is a new type of office space allowing entrepreneurs to affordably work hard, collaborate with others, and enjoy a healthy lifestyle.

That same year recognizing the lack of online Hispanic market intelligence, Eric co-founded OYE! which is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so brands can make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.


Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, Chinaʼs economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Additionally in 2008, as part of his Masters program, Eric designed and executed a research study on the cultural influences and business activities within the Shanghai region contributing to its hyper-economic growth.

Eric completed his Masters Degree in Finance at Northeastern University in Boston while founding and becoming president of the Latin American MBA Association (LAMBAA). He completed his undergraduate degree at The Ohio State University and has a passion for helping people.

There is still time to RSVP for the event here:

Marketing to Latinos in 2015

Collectivo is proud to host “Marketing to Latinos in 2015,” an interactive networking event in Phoenix.

The free Happy Hour event will take place Wednesday, January 21 at Co-working on 15th Ave.

The event is sponsored by Nativa Multicultural Communications. Nativa co-owner Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year.

Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.

Among other topics attendees can expect to learn about:
– Arizona Hispanic Millennials – how to reach this group?
– The growing total market approach by large brands
– Use of Spanglish in Hispanic marketing
– Hispanic agencies going mainstream, is 2015 the year?
– Which social media channels Hispanics use most

Coworking on 15th Ave (3428 N 15th Ave) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This will be great.

Remember that ALL Collectivo events have:

1. An educational presentation…(always!)
2. Open Bar (craft beer/wine…always!)
3. Free to attend…(always!)

Kindly RSVP here if you plan on attending and please spread the word!

Why Sponsor Collectivo?

Collectivo is seeking forward thinking companies such as yours who want to reach this powerful group of marketing and media professionals. Your support will be tied to innovation and education and ensure Collectivo’s ability to bring in top presenters as well as staying free-to-attend. And with your support comes exposure to a close-knit community of marketing and communications professionals. Combined with a consistent influential social media presence, blogging, and mentoring; Collectivo will strive to be the voice for education and awareness in the Latino marketing field.

There are various levels of participation designed to accommodate an investment that is comfortable and appropriate for your company, each with benefits to you and your business. We hope you will take advantage of this marketing opportunity. We would be honored to have you as a supporter at any level.

Collectivo event: Diversity in the Newrsoom

Please fill out our form below to obtain our sponsorship package.

A webform by Podio – click here to get yours

Diversity in The Newsroom Event Wrap-up

Our second event, Diversity in the Newsroom, held on November 19th was a complete success!

Hugo Balta from ESPN is an amazing speaker and provided much needed insight on the importance of representation by minorities in the newsroom on the way the media is presented.

Our sponsors were a huge help in putting this event together, New York Life and of course The Office Pile. The food consisted of delicious chicken mole, pico de gallo, guacamole, tortillas, pita chips, apricot flan and strawberry flan provided by Chef Cody from Manhattan Catering.  Alongside an assortment of delicious craft beers, no one was left hungry (or thirsty).

Hugo talked about the way Hispanics are perceived in media today with examples such as Lupe Ontiveros who made her acting career playing a maid, Al Pacino playing a criminal in Scarface, and current examples such as Sophia Vergara who is often projected as a sex symbol. He also touched on the fact that Hispanics often don’t have the same things in common, that some Hispanics favor English while others favor Spanish, and the importance of knowing which group you are marketing to.

Hugo summed up the presentation by discussing how marketing to Hispanics $1.3 trillion in purchasing power can be challenging, but with the right knowledge and strategy, savvy marketers can attract them to their brand or products and create a meaningful, long term relationship.

Check out several of the tweets below from the event.

Meet our Sponsor: Jaime Talamante from New York Life – Making an Impact in the Hispanic Market

We had a the chance this week to interview Jaime Talamante who is a Senior Associate at New York Life. New York Life is graciously sponsoring our event tomorrow in which we will discuss Diversity in the Newsroom with Hugo Balta, executive producer from ESPN.

Jaime, tell us more about how you got into the financial services industry.

Jaime Talamante

Jaime Talamante, senior associate at New York Life.

What attracted me most to the career, was that I really like people. I’m not one to be locked away at a desk or cubicle. I need to be out and about to be truly successful and happy in my profession. Financial services has given me the opportunity to be out and about with the community at large. I really value building and maintaining relationships and (financial services) is a relationship driven business. Besides that, I am a graduate and devout fan of ASU (Arizona State University), and have a professional insurance licence in life and health.

What inspired you to work for New York Life?

What really drove me to choose New York Life was that they actually went the extra mile to put their money where their mouth is as far as looking to reach and provide financial assistance to the Hispanic market. With this company it starts at the top and goes all the way down. I joined them because they are authentic in their interest in working with the Hispanic market and they are in it for the right reason.  More than anything I like being involved in the community and was pleased that New York Life would offer me the opportunity to do all of that.

What is New York Life looking for as far as financial service professionals in the Hispanic market?

My company is actively looking for sales and service professionals to provide financial services and education to the Hispanic community.  The exact title of the job is Financial Services Professional. It is a great and rewarding role as this agent will be responsible for providing education and financial literacy to Hispanic families who may not have had the opportunity to gain this information fully in the past.

What attracts your agents to work for New York Life?

There are so many interesting stories of how our agents come to join, and then love my company. Many times individuals have reached a glass ceiling at their last position and want more. I often hear is that people are looking to take control of their time, and looking to be independent with the backing of a respectable company, and ours (New York Life) is over 100 year old company. Also, the superior training they receive as a member of New York Life is another great reason to join.  Finally, these agents have the opportunity to spend time bettering the community and are encouraged to keep their antennaes up for more people who may be interested in a career change.

How should people interested in a career with New York Life express their interest?

The best thing to do would be to email me and I would take them through the process. This is the best way as I will personally answer their questions and make sure they feel completely comfortable with their interests in New York Life. My email is: jaime_talamante (at) Alternatively, interested folks can apply  and find out more online at:


About Jaime Talamante:

Jaime Talamante is a native of Arizona. He grew up and attended school in Gilbert where his immediate family still resides. He is an alumnus of Arizona State University and currently serves on the Latino Alumni Association Board of Directors, Los Diablos. In 2008, Talamante was awarded as one of the 40 under 40 Hispanic Leaders. He is the founder and organizer for AZ Latino Professionals, a networking outlet for professionals. He is a past vice president for the Hispanic Business Leadership Council; a founding board member for AZHOSA (Arizona Health Occupations Students of America) and involved with his church. Professionally, he is a Senior Associate for New York Life’s Latino Market and has been involved in sales and marketing for over nine years.

About New York Life:

New York Life is among the largest mutual life insurance companies in the United States. New York Life has a history notable for consistent financial strength. In times of economic challenges, we stand out as a formidable company with the financial strength and security to be there when our clients need us most. As a mutual company, we report to our policyholders. This is the key to providing good service because it aligns our interests with those of our customers, who play such an integral part in our 165-plus history. We are dedicated to being the company of choice of the Latino community with a strong bilingual support program for our financial professionals.

Meet Hugo Balta: Guest Speaker from ESPN

Hugo Balta will be our guest speaker at our second event, November 19th. if you would like to attend please RSVP here.

hugob (2)Biography:

Hugo Balta is an experienced Broadcasting/Digital Media professional directing growth, change and innovation in several divisions and business cycles for English/Spanish language markets. He currently works with the worldwide leader in sports, ESPN as a coordinating producer. He is the co-founder of the Latino Multimedia Communicators group. He is a public speaker/instructor on topics including the distinctions between Latino markets (English, Spanish, bilingual), newsroom diversity and marketing to this emerging majority. No wonder we picked him as our guest speaker. He has led television news departments in several markets for NBC, Telemundo and CBS producing news, entertainment and commercial work for the U.S. and Latin American markets. As a former President of the National Association of Hispanic Journalists; he led the strategic planning of programs focused on championing Latinos and advocating for the fair coverage and treatment of them.

Company Description:

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn.,the company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN. They are the No. 1 consumed show on television puts fans at the Center of Sports through unmatched storytelling across all kinds of sports stories, across ESPN platforms.

First Collectivo Event a Success

We had an impressive turnout at the first ever Collectivo networking event in Phoenix. We had lots of drinks, great prizes and a live discussion about the terms “Hispanic” and “Latino.” Thank you to our panelists, sponsors, and everyone who attended. Here are some photos from the event.

Follow us on Twitter to see what everyone was saying about our event.

Meet Francisco Aguirre: Our Guest Speaker from The Office Pile

When preparing for this event we asked Francisco what animal he would be and why. His answer, a tiger.  Why?  Because its an agile animal. Read his biography below to learn more why he is quick, smart, and clever when it has come to growing his businesses.

Francisco Aguirre  will be on the discussion panel on September 17th for the inaugural Collectivo event.  Please RSVP here to attend.


Francisco’s mission is to empower real estate and legal professionals by creating, developing, and implementing marketing strategies in their respective fields.

He develops successful marketing, lead creation and referral, and promotional campaigns for law offices and real estate professionals with a particular emphasis in the Hispanic market. His unmatched results and methods are effective and niche-specific. His last project oversaw the growth of a Law firm from monthly fees of $10,000 to over a total of $1,500,000 aggregate in 17 months.

Aguirre is an  Intake Specialist and Negotiator for law firms specializing in personal injuries and first party claims (fires, floods, wind, hail losses). During the past 12 months he has successfully negotiated over $3,000,000 for the benefit of clients.

As a real estate investor since 1986 he found an infallible system that merges insurance claims with the purchase of distressed Notes secured by Deeds of Trust and real estate throughout the nation.

Company description:

The Office Pile is a collaborative working space which is revolutionizing the way we work. It allows freelancers, independent contractors, and the home-worker to share a work environment. Coworking, as it is commonly known, is a community and the social gathering of a group of like-minded people who are still working independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space.

Meet Natalia Ronceria Ceballos: Guest Speaker from the Arizona Hispanic Chamber of Commerce

Natalia Ronceria Ceballos will be on the discussion panel on September 17th for the inaugural Collectivo event. Please RSVP here to attend.


Natalia Ronceria CeballosOriginally from Bogotá, Colombia, Natalia has lived and worked throughout the U.S. and internationally. After receiving her B.A. in Communication & Culture from Clark University, Natalia traveled to numerous geographical borders to end up back in the Valley of the Sun in 2005. To later earn an MBA from the W.P. Carey School of Business in 2010. With a professional background nestled in the non-profit sector she is currently the Director of Member Services for the Arizona Hispanic Chamber of Commerce (AZHCC). In addition to serving on the Board of Directors for the Green Chamber: Greater Phoenix and the Great Arizona Puppet Theater, she also still performs for the community with her family’s arts and education dance based outreach company, Opendance. Natalia is intent on creating positive change locally, nationally, and globally. Her most recent project, “Pay It Back, Pay It Forward”, is a vision and social experiment in the field of funding higher education.

Company description:

The Arizona Hispanic Chamber of Commerce (AZHCC) mission is to promote the success of Hispanic-owned and small businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of the Chamber. The AZHCC is the premier advocate for the Arizona Hispanic small business community. They are a valuable and trusted resource to our corporate and strategic partners. Their values include, representing members and the Hispanic owned small business community based on the highest standards of ethics, integrity and community service. Serving their needs by empowering them to succeed and prosper in the state, national and global business community. Providing innovative leadership and establish long lasting relationships in the business community, while remaining fully accountable and committed to the interests of our members. Finally valuing their employees and volunteers by abiding by the belief that the success of the AZHCC depends on the success of their members, sponsors and staff and a commitment to achieving excellence by fostering a spirit of teamwork, collaboration caring and mutual respect.