Successful Latina Bloggers: Tips for Bloggers and Brands

Blogs are no longer just for hobbyists. Influential bloggers are now making a brand name for themselves from their blogs. And many Latinas have gained widespread fame from the content they create.

On May 13th, Collectivo is proud to host three prominent Bloggeras from the Phoenix area:

Kathy Cano Murillo the “Crafty Chica.”

Christy Wilson from “Christy Wilson Nutrition.”

Diana Bejarano aka “Latina Still Standing.”

These creative women will share from their wealth of knowledge on how influencers can take their content to the next level, regardless of their topic.

If you have a blog or have thought of starting one, you will learn all about how to make the most of your brand and blog content.

If you are part of a brand or organization that has thought about working with influencers but are not sure of the best way to approach this group, this event is also for you.

And as always, our events are free and include free food and drinks. Come network with us and meet these influential Latinas!

RSVP here: azlatinainfluencers.splashthat.com

Great Turnout for Joe Ray’s “Cultura Ambidextrous”

Even on a rainy Phoenix day, there was a full house at Collectivo’s March event themed “Cultura Ambidextrous.” It was a packed crowd of Latino professionals and non-Latino business leaders looking to network with and learn from Latino communications experts.

As always, Joe Ray – Hispanic marketing expert and local artist – was on point with his explanation of the dual worlds Latinos in the U.S. inhabit. Joe got the crowd going with humor and enlightening statistics of the state of Latino marketing, especially for Millienials.  And the audience was completely involved, asking poignant questions and offering insightful commentary. There was also quite a bit of chatter on Twitter, following the night’s hashtag #CulturaAmbidextrous.

Check out a few of the tweets below:

 

Next Event

Don’t miss out on our next event on May 13th! RSVP here.

latina bloggers

 

Joe Ray: Marketing Guy and Artist

Collectivo is proud to welcome Joe Ray as the guest speaker for our March event. 

As Vice President of Multicultural Strategy for a major advertising agency in Phoenix, Joe has worked with both national and international brands, on the creative side as well as with strategy.

His passion is rooted in connecting with Latino audiences through the development of marketing messages, branding initiatives and campaigns.

Additionally, Joe is a conference speaker and presenter whose topics include Reaching Latino Audiences, Health/Wellness Education for Multicultural Audiences, Brand Building, Packaging Design, Social Media, Arts & Culture, and Community Activism.

Joe is also an avid and accomplished artist (painter and printmaker). He is an artist member of Xico, Arte y Cultura, a Phoenix based Latino and Native American Arts Organization.

So if you haven’t already, RSVP here to attend this week’s event!

#CulturaAmbidextrous

Cultura Ambidextrous: The Acculturation of a New America

It’s that time again. Collectivo is back in March with another great networking event.JoeRay March 18 2015

This month we introduce Joe Ray, the VP of Multicultural Strategy for a major marketing agency in Phoenix, and a local artist.

The topic for this event is one that’s rarely discussed by that is used by many Latinos on a daily basis. What we mean is that Latinos can live in two worlds simultaneously, adeptly going from one to another, depending on their surroundings and comfort sone.

This is even more so the case with Latino millennials who are highly acculturated yet often retain a lot of their rich Hispanic heritage.

So, how do you market to a demographic that is living two experiences simultaneously? Be prepared to learn, laugh and contribute to this insightful presentation and discussion. Joe Ray will get his message across with humor and provide participants the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.

Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn’t work with humor.

The event takes place Wednesday, March 18th, 5:30pm at The Office Pile on 7th Street and Sheridan in Phoenix.

Come prepared to network with some of the top communications professionals in the Phoenix area. As always, we will provide free food and drinks. So bring your business card, bring your appetite, and tell your friends!

And PLEASE RSVP so we can have enough craft beer and appetizers for you to enjoy: Cultura.splashthat.com

Who Should Attend Collectivo Events?

Collectivo events feature marketers interacting the right way.

Collectivo events feature marketers interacting the right way.

Who Should Attend?
Are you a marketer or media professional interested in reaching the Hispanic market? Work in an agency or a company that has potential to grow their Hispanic market share? Are you simply interested in networking and looking to meet other professionals in these industries? We are looking for business people like you who can attend and benefit from our events offered year round!

Who Should Not Attend?
If you are the type of business individual who is overly salesy and focused on a quick sale or lead, our events are likely not for you. Collectivo is about building long term relationships with good people interested in marketing and media to the Hispanic community.

Why are Collectivo Events Free?

A view from Collectivo's January event, 'Marketing to Latino's in 2015.'

A view from Collectivo’s January event, ‘Marketing to Latino’s in 2015.’

Collectivo believes that good education should be complimentary. This idea is not new, think of your public library system for example. However, too often when we think of attending an educational event or mini-conference the cost can be $20+ and even up to a few hundred dollars. Our belief at Collectivo is that good content should be free to attendees and that internal costs can be covered through the help of our sponsors.

Being completely free helps differentiate Collectivo from other educational and networking organizations in the Phoenix valley. Collectivo offers free educational events all year long and brings in high caliber presenters from across the nation that are relevant to marketers and media professionals that work to engage the Hispanic audience. By providing free educational events we are helping to enhance our business community and raise awareness for Phoenix marketers as a thought-leading community.

And that is why Collectivo is free.

Marketing to Latinos 2015 Wrap-Up

Thank you to the over 60 attendees who learned what marketing to Latino’s can entail. Most of our attendees took an interactive tour and questionnaire allowing them to learn several of the effective tactics of an effective Hispanic marketing campaign. A special thank you to title sponsor Nativa, Coworking on 15th Ave for hosting, Salvadoreño Restaurant for the amazing food and our prize sponsors – COX Media, Sin Limite Wireless, Boutique Solie, and Urban Beans. This event was a tremendous success in part to these amazing businesses, please support them!

We are working on building our biggest turnout for our next event on March 18th, which will be featuring guest speaker Joe Ray from Lane Terralever. RSVP now for this great event that will take an inside look at the two worlds that Latinos live in. RSVP here!

Check out a few tweets below from the event:

 


Next Event

Don’t miss out on our next event on March 18th! RSVP here.

JoeRay March 18 2015

Meet Collectivo’s Co-Founder and Speaker for the January 21st Event

Eric Diaz will be the featured speaker at the “Marketing to Latinos in 2015” interactive event. RSVP here.Eric Dias headshot

Entrepreneur

ERIC DIAZ is Co Owner of Nativa, a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativaʼs work includes campaigns for brands such as Fox broadcasting, Dial Soap, and Castrol Motor Oil as well as government projects for national agencies including the Centers for Disease Control and Prevention.

In 2013, Eric founded Coworking on 15th Ave in central Phoenix which is a new type of office space allowing entrepreneurs to affordably work hard, collaborate with others, and enjoy a healthy lifestyle.

That same year recognizing the lack of online Hispanic market intelligence, Eric co-founded OYE! which is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so brands can make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.

Experience

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, Chinaʼs economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Additionally in 2008, as part of his Masters program, Eric designed and executed a research study on the cultural influences and business activities within the Shanghai region contributing to its hyper-economic growth.

Eric completed his Masters Degree in Finance at Northeastern University in Boston while founding and becoming president of the Latin American MBA Association (LAMBAA). He completed his undergraduate degree at The Ohio State University and has a passion for helping people.

There is still time to RSVP for the event here: http://marketingtolatinos2015.splashthat.com/

Marketing to Latinos in 2015

Collectivo is proud to host “Marketing to Latinos in 2015,” an interactive networking event in Phoenix.

The free Happy Hour event will take place Wednesday, January 21 at Co-working on 15th Ave.

The event is sponsored by Nativa Multicultural Communications. Nativa co-owner Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year.

Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.

Among other topics attendees can expect to learn about:
– Arizona Hispanic Millennials – how to reach this group?
– The growing total market approach by large brands
– Use of Spanglish in Hispanic marketing
– Hispanic agencies going mainstream, is 2015 the year?
– Which social media channels Hispanics use most

Coworking on 15th Ave (3428 N 15th Ave) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This will be great.

Remember that ALL Collectivo events have:

1. An educational presentation…(always!)
2. Open Bar (craft beer/wine…always!)
3. Free to attend…(always!)

Kindly RSVP here if you plan on attending and please spread the word!

Why Sponsor Collectivo?

Collectivo is seeking forward thinking companies such as yours who want to reach this powerful group of marketing and media professionals. Your support will be tied to innovation and education and ensure Collectivo’s ability to bring in top presenters as well as staying free-to-attend. And with your support comes exposure to a close-knit community of marketing and communications professionals. Combined with a consistent influential social media presence, blogging, and mentoring; Collectivo will strive to be the voice for education and awareness in the Latino marketing field.

There are various levels of participation designed to accommodate an investment that is comfortable and appropriate for your company, each with benefits to you and your business. We hope you will take advantage of this marketing opportunity. We would be honored to have you as a supporter at any level.

Collectivo event: Diversity in the Newrsoom

Please fill out our form below to obtain our sponsorship package.

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