Meet Latina Influencer & Collectivo Guest Speaker Kathy Cano-Murillo From The Crafty Chica!

Kathy Cano-Murillo from Crafty Chica.

Kathy Cano-Murillo from Crafty Chica.

Kathy Cano-Murillo is a writer, novelist, artist, illustrator and founder of the award-winning site, CraftyChica.com.  We are proud that Kathy will be one of our guest speakers at our discussion panel on May 13th, “Successful Latina Influencers: Tips For Bloggers And Brands.” Known for her glittery “Mexi-boho” style, she is a national spokesperson for iLoveToCreate and a creative influencer for Lowe’s Home Improvement Stores. She has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels. She has been featured in The New York Times, USA Today, HGTV, DIY Network, Lifetime TV, and more. When Kathy isn’t designing, crafting, or writing books, she tours the country teaching classes and giving motivation and business presentations.

In 2001, Kathy launched CraftyChica.com, a wildly popular web site to inspire women to brighten their lives with clever lifestyle ideas. The site began as an online diary about juggling family, a full-time job as a newspaper reporter and a craft designer by night. Now in it’s 13th year, CraftyChica.com has evolved into a well-rounded lifestyle site that is anchored in DIY and crafts, but also embraces books, shopping, fashion, business, movies, food, travel, beauty, tech, family life and more. She is a third-generation Mexican-American, a native Phoenician, mom, wifey, with four Chihuahuas. Kathy is also working on two new product lines and is a weekly columnist for Latina.com.

Want to learn more about our May event and Kathy Cano-Murillo? Visit azlatinainfluencers.splashthat.com for more information and to RSVP. Hope to see you there!

Meet Collectivo Guest Speaker – Christy Wilson, Registered Dietitian Nutritionist

Christy Wilson from Christy Wilson Nutrition.

Christy Wilson from Christy Wilson Nutrition.

A teacher at heart, Christy Wilson is a speaker, writer, blogger, cooking class teacher, food photographer and all-around good-food-enthusiast who actively practices what she preaches everyday. Wilson will be one of our guest speakers at our up-coming event this May, “Successful Latina Influencers: Tips For Bloggers And Brands.” She has worked with the HIV-positive community for a decade at El Rio Community Health Center as a nutrition counselor and cooking class teacher and is a nutrition educator with Life & Work Connections employee wellness program at the University of Arizona.

Christy’s mission to promote healthy living practices through diet, exercise and cooking, is based on her knowledge of nutritional science and over a decade of work in the field of food and nutrition. Translating the science into achievable health practices is imbedded in her realistic approach to wellness for a lifetime.

Named among Latina Magazine’s Top 10 Latina Health & Fitness Bloggers and recently featured as an inspirational personality on Partnership for a Healthier America’s blog, Christy’s work has gained national recognition. She is a contributing editor and columnist for the Academy of Nutrition and Dietetics publication, Food & Nutrition Magazine and has been quoted in Food Network’s Healthy Eats blog, Latina magazine and Fooducate blog. Food companies like Welch’s and non-profit organizations including Wheat Foods Council and The Cranberry Institute have collaborated with Christy based on her expertise in culinary nutrition.

Promoting her business both in person and through all major social media fronts, Christy shows the world that eating nourishing foods, cooking more and exercising for optimal health are not only achievable but enjoyable for a lifetime.

If you would like to learn more information about Christy Wilson and her up-coming appearance at our May event or to RSVP, visit azlatinainfluencers.splashthat.com.

Meet Our Guest Speaker Diana Bejarano From Latina Still Standing

Diana Bejarano from Latina Still Standing.

Diana Bejarano from Latina Still Standing.

Diana Bejarano, blogger and columnist, will be one of our guest speakers at our next event, Successful Latina Influencers: Tips For Bloggers And Brands. She  is a native of Arizona and her professional background includes more than 15 years of marketing and communication experience. She currently works as the Director of Strategic Marketing at Arizona State University, the largest university in the country and has held positions at the Arizona Republic newspaper, azcentral.com, Bashas’ Inc., KAET Channel 8 Horizonte, and Motorola.

She was named “Forty under 40” by the Phoenix Business Journal (2005) and she was also recognized as one of “40 Hispanic Leaders under 40” (2007) . She is also a Hispanic Leadership Institute graduate (HLI) Class of 2007. She is an Arizona State University graduate of the  Walter Cronkite School of Journalism and Mass Communication.

Ms. Bejarano is also a Latina blogger, columnist, and motivational speaker, who has survived several traumatic events in her life. She created Latina Still Standing because she wanted to be a voice to so many other women just like her: resilient and still standing. She wanted to share her story and other women’s stories of resilience to encourage and empower other Latinas. In her Latina Still Standing blogs, columns, Facebook and Twitter, she shares inspirational stories, sayings and images of hope and triumph. One woman’s story can motivate many more, creating a growing movement of Latina empowerment. Latina Still Standing also has a line of women’s apparel that is proudly worn by Latinas from all over the globe.

For more information on our May event, Successful Latina Inlfuencers: Tips For Bloggers And Brands, as well as more information on Diana Bejarano or to RSVP visit http://azlatinainfluencers.splashthat.com/.

Successful Latina Bloggers: Tips for Bloggers and Brands

Blogs are no longer just for hobbyists. Influential bloggers are now making a brand name for themselves from their blogs. And many Latinas have gained widespread fame from the content they create.

On May 13th, Collectivo is proud to host three prominent Bloggeras from the Phoenix area:

Kathy Cano Murillo the “Crafty Chica.”

Christy Wilson from “Christy Wilson Nutrition.”

Diana Bejarano aka “Latina Still Standing.”

These creative women will share from their wealth of knowledge on how influencers can take their content to the next level, regardless of their topic.

If you have a blog or have thought of starting one, you will learn all about how to make the most of your brand and blog content.

If you are part of a brand or organization that has thought about working with influencers but are not sure of the best way to approach this group, this event is also for you.

And as always, our events are free and include free food and drinks. Come network with us and meet these influential Latinas!

RSVP here: azlatinainfluencers.splashthat.com

Great Turnout for Joe Ray’s “Cultura Ambidextrous”

Even on a rainy Phoenix day, there was a full house at Collectivo’s March event themed “Cultura Ambidextrous.” It was a packed crowd of Latino professionals and non-Latino business leaders looking to network with and learn from Latino communications experts.

As always, Joe Ray – Hispanic marketing expert and local artist – was on point with his explanation of the dual worlds Latinos in the U.S. inhabit. Joe got the crowd going with humor and enlightening statistics of the state of Latino marketing, especially for Millienials.  And the audience was completely involved, asking poignant questions and offering insightful commentary. There was also quite a bit of chatter on Twitter, following the night’s hashtag #CulturaAmbidextrous.

Check out a few of the tweets below:

 

Next Event

Don’t miss out on our next event on May 13th! RSVP here.

latina bloggers

 

Joe Ray: Marketing Guy and Artist

Collectivo is proud to welcome Joe Ray as the guest speaker for our March event. 

As Vice President of Multicultural Strategy for a major advertising agency in Phoenix, Joe has worked with both national and international brands, on the creative side as well as with strategy.

His passion is rooted in connecting with Latino audiences through the development of marketing messages, branding initiatives and campaigns.

Additionally, Joe is a conference speaker and presenter whose topics include Reaching Latino Audiences, Health/Wellness Education for Multicultural Audiences, Brand Building, Packaging Design, Social Media, Arts & Culture, and Community Activism.

Joe is also an avid and accomplished artist (painter and printmaker). He is an artist member of Xico, Arte y Cultura, a Phoenix based Latino and Native American Arts Organization.

So if you haven’t already, RSVP here to attend this week’s event!

#CulturaAmbidextrous

Cultura Ambidextrous: The Acculturation of a New America

It’s that time again. Collectivo is back in March with another great networking event.JoeRay March 18 2015

This month we introduce Joe Ray, the VP of Multicultural Strategy for a major marketing agency in Phoenix, and a local artist.

The topic for this event is one that’s rarely discussed by that is used by many Latinos on a daily basis. What we mean is that Latinos can live in two worlds simultaneously, adeptly going from one to another, depending on their surroundings and comfort sone.

This is even more so the case with Latino millennials who are highly acculturated yet often retain a lot of their rich Hispanic heritage.

So, how do you market to a demographic that is living two experiences simultaneously? Be prepared to learn, laugh and contribute to this insightful presentation and discussion. Joe Ray will get his message across with humor and provide participants the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.

Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn’t work with humor.

The event takes place Wednesday, March 18th, 5:30pm at The Office Pile on 7th Street and Sheridan in Phoenix.

Come prepared to network with some of the top communications professionals in the Phoenix area. As always, we will provide free food and drinks. So bring your business card, bring your appetite, and tell your friends!

And PLEASE RSVP so we can have enough craft beer and appetizers for you to enjoy: Cultura.splashthat.com

Who Should Attend Collectivo Events?

Collectivo events feature marketers interacting the right way.

Collectivo events feature marketers interacting the right way.

Who Should Attend?
Are you a marketer or media professional interested in reaching the Hispanic market? Work in an agency or a company that has potential to grow their Hispanic market share? Are you simply interested in networking and looking to meet other professionals in these industries? We are looking for business people like you who can attend and benefit from our events offered year round!

Who Should Not Attend?
If you are the type of business individual who is overly salesy and focused on a quick sale or lead, our events are likely not for you. Collectivo is about building long term relationships with good people interested in marketing and media to the Hispanic community.

Why are Collectivo Events Free?

A view from Collectivo's January event, 'Marketing to Latino's in 2015.'

A view from Collectivo’s January event, ‘Marketing to Latino’s in 2015.’

Collectivo believes that good education should be complimentary. This idea is not new, think of your public library system for example. However, too often when we think of attending an educational event or mini-conference the cost can be $20+ and even up to a few hundred dollars. Our belief at Collectivo is that good content should be free to attendees and that internal costs can be covered through the help of our sponsors.

Being completely free helps differentiate Collectivo from other educational and networking organizations in the Phoenix valley. Collectivo offers free educational events all year long and brings in high caliber presenters from across the nation that are relevant to marketers and media professionals that work to engage the Hispanic audience. By providing free educational events we are helping to enhance our business community and raise awareness for Phoenix marketers as a thought-leading community.

And that is why Collectivo is free.

Marketing to Latinos 2015 Wrap-Up

Thank you to the over 60 attendees who learned what marketing to Latino’s can entail. Most of our attendees took an interactive tour and questionnaire allowing them to learn several of the effective tactics of an effective Hispanic marketing campaign. A special thank you to title sponsor Nativa, Coworking on 15th Ave for hosting, Salvadoreño Restaurant for the amazing food and our prize sponsors – COX Media, Sin Limite Wireless, Boutique Solie, and Urban Beans. This event was a tremendous success in part to these amazing businesses, please support them!

We are working on building our biggest turnout for our next event on March 18th, which will be featuring guest speaker Joe Ray from Lane Terralever. RSVP now for this great event that will take an inside look at the two worlds that Latinos live in. RSVP here!

Check out a few tweets below from the event:

 


Next Event

Don’t miss out on our next event on March 18th! RSVP here.

JoeRay March 18 2015