Latino Marketing from the Big Brand Perspective – A Success!

Thank you all who joined us during our bi-monthly event, Latino Marketing from the Big Brand Perspective this past Wednesday. Check out several tweets from what our guests had to say.


The turnout was amazing as over 100 people RSVP’d for the event at Coworking on 15th Ave and no surprise, our caterer Mi Vegana Madre was a hit with everyone hurrying to get in on the tacos and drinks.

TapSnap photo booth was also present, capturing our guests as they arrived, and providing a lasting memory of our event.

#tapsnap #Collectivo #LatinoMarketing

Posted by TapSnap 1173 on Wednesday, November 18, 2015

RSVP for our next event, Latino Journalists Panel: Perfecting your Pitch in January!

Free Drinks, Taco Truck and Photo Booth at this week’s Collectivo Event

Taco TruckWe just made our Collectivo event even more fun this month. We have hired Mi Vegana Madre, a local Hispanic owned taco truck to cater our event.
And as usual, we will have plenty of free drinks and craft beer.

As a bonus, we have will also have Tap Snap (Photo Booth) at our event!

So what are you waiting for?


And bring a friend! See you Wednesday.

How Big Brands Do It: Learn how to Reach a Hispanic Audience from an Industry Veteran

Luis Caballero_CoxFeatured Panelist: Luis Caballero – Executive Director, Marketing – Hispanic Strategy at Cox Communications

Luis Caballero is recognized as a subject matter expert in connecting consumers with brands while conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness. With a flexible mindset and ability to thrive in a fast-moving environment, Luis has directed the development of various marketing strategies that achieve short and long-term revenue growth. Luis’s track record of success is evident across several industries with companies including Pepsi, YUM! Brands, Subway and RadioShack. Currently Luis Caballero is Executive Director of Marketing for Cox Communications and based here in Phoenix.

About the Event:
Learn how large companies with headquarters right here in the Valley decide on initiatives to reach the Hispanic audience. This event will be a who’s who of Phoenix area marketing directors that cater to a Hispanic audience. Join us for a great panel discussion from Hispanic marketing pros and complimentary food as well as adult beverages.

More Details: 
November 18th – 5:30 to 7:30 PM
Coworking on 15th Ave – 3428 N. 15th Ave – Phoenix, AZ 85015

RSVP here.

Collectivo on Horizontes

Collectivo co-founder Joshua Molina joined Jose Cardenas, host of Arizona PBS Horizonte to discuss Collectivo’s mission the Phoenix Arizona.


Join us at next week’s free Collectivo event “Latino Marketing from the Big Brand Perspective.” RSVP here.


Why should I come hear Juan Serrano? – Latino Marketing from the Big Brand Perspective



Juan Serrano, featured speaker on Nov. 18th

On November 18th, Collectivo is excited to announce Juan Serrano as one of the two featured speakers at our Latino Marketing from the Big Brand Perspective event.

Juan Serrano graduated with a BA in Political Economics from the University of CA at Berkeley, then pursued his MBA in Business Administration. He started working for Henkel Corporation in November, 2004 as a Brand Manager and has worked his way up to becoming the Director of Marketing for Henkel.

Juan currently leads marketing strategy at Henkel for a number of well known consumer brands including Göt2b and Smooth ‘N Shine hair products. Previous to moving to Arizona to work with Henkel in 2004, he worked for 3 years with The Clorox Company in Oakland, CA and 4 years for Shell in Houston, TX.

Juan will be informing the audience on how to cater to a Hispanic audience for the November 18th event, Latino Marketing from the Big Brand Perspective, that will include how large companies with headquarters right here in the Valley decide on initiatives to reach the Hispanic audience. This event will be a who’s who of Phoenix area marketing directors that successfully cater to a Hispanic audience.

Join us, mingle, eat great food and enjoy craft beer with your friends at Collectivo! RSVP for this great event!

Latino Marketing from the Big Brand Perspective

Our November event is almost here, and it’s a good one! Hispanic marketing directors from two major brands will be our panelists this month: Juan Serrano from Henkel and Luis Caballero from Cox Communications.


We will discuss how big brands focus on the Latino market and how the prioritize their efforts. In the past we have discussed how marketing agencies and small businesses focus on Latinos, this time we will hear how major brands do it.

So come rub shoulders with some of the top Hispanic professionals in the Phoenix area. Join us for complimentary food and drinks. As always, are events are free of charge.

So bring a friend and spread the word. For more details, venue info and to RSVP click here.

In Case You Missed it…

We had a really fun time at our September event. In case you missed it, here’s the Collectivo anniversary video we showed to the 50+ attendees at the Bootstrapping Your Marketing event.

Join us in our November event where we will feature Marketing Executives from some of the biggest Arizona brands.


Thanks for Celebrating With Us!

We had a great time last night with all of you that came out for our September Collectivo Event. Thanks for celebrating with us! And thanks to our sponsor, New York Life!

Here are some memorable tweets from last night:

And don’t forget about our next event: Latino Marketing from the Client Perspective.
Join us Wednesday November 18 at 5:30pm at Co-Working on 15th. RSVP Here.

Celebrate One Year of Collectivo

One year ago, we started a group that has become a movement! Thanks for making Collectivo events a great place to network.

Over the last year, we have brought together dozens of marketing and communications professionals in Phoenix. But our reach has extended far beyond that; we welcomed dozens of community members interested in the Latino market.

The Collectivo team

Tim Castro, Christian Henriquez, Eric Diaz, Josh Molina

It has been a fun experience and we have made many new friends and contacts. Most of all, we’ve learned so much about important topics about Hispanic marketing.

This week, come celebrate Hispanic Heritage Month and the anniversary of Collectivo at our next event: Boostrapping Your Marketing for Small Business.  We have some exciting panelists and, as always, free food and drinks!

Remember to RSVP and we’ll see you on Wednesday!

Meet our Guest Speaker – Stephanie Vasquez from Fair Trade Cafe

Stephanie Vasquez, Collectivo panelist on September 23rd.

Stephanie Vasquez, Collectivo panelist on September 23rd.

Stephanie Vasquez is not a traditional business owner; there are no Tony Robbins self help books in her office. Stephanie’s passion is creating community at her two Valley area coffee shops (Fair Trade Cafe), a passion that has not diminished over the nine years of ownership.

Stephanie’s success is built on the concept of community, from the politicos to the business leaders to the ASU students who have left home for the first time. Stephanie greets each patron as a friend, not a consumer, in fact, rare is the day it takes her under 15 minutes to get from the front door of the cafe to her office in the back.

Stephanie has created a friendly atmosphere which embodies her spirit, helping people get the day going, relax, or just see a friendly face. Stephanie prides herself on her business being 100% conscientious about their impact on the environment; she openly embraces social justice issues and continues to give her time and money to organizations that resonate with her heart.

Success is not slowing Stephanie down; she has recently taken up volunteering her time to the women incarcerated at Perryville prison. It is in these classes she teaches women about second chances and moving towards finding their individual potential.

We’re happy to welcome Stephanie to our panel. Remember to RSVP at