Meet our Guest Speaker – Stephanie Vasquez from Fair Trade Cafe

Stephanie Vasquez, Collectivo panelist on September 23rd.

Stephanie Vasquez, Collectivo panelist on September 23rd.

Stephanie Vasquez is not a traditional business owner; there are no Tony Robbins self help books in her office. Stephanie’s passion is creating community at her two Valley area coffee shops (Fair Trade Cafe), a passion that has not diminished over the nine years of ownership.

Stephanie’s success is built on the concept of community, from the politicos to the business leaders to the ASU students who have left home for the first time. Stephanie greets each patron as a friend, not a consumer, in fact, rare is the day it takes her under 15 minutes to get from the front door of the cafe to her office in the back.

Stephanie has created a friendly atmosphere which embodies her spirit, helping people get the day going, relax, or just see a friendly face. Stephanie prides herself on her business being 100% conscientious about their impact on the environment; she openly embraces social justice issues and continues to give her time and money to organizations that resonate with her heart.

Success is not slowing Stephanie down; she has recently taken up volunteering her time to the women incarcerated at Perryville prison. It is in these classes she teaches women about second chances and moving towards finding their individual potential.

We’re happy to welcome Stephanie to our panel. Remember to RSVP at bootstrapping.splashthat.com.

Meet Collectivo Guest Speaker Edgar Olivo

Edgar Olivo Headshot

Edgar Olivo, Collectivo panelist on September 23rd.

We are pleased to have Edgar R. Olivo as one of our three featured panelists at our next event on September 23rd. Edgar, who is a Business Development Strategist & Trainer at Compass Career and Business Solutions (CompassCBS), is an author, motivational speaker, business development strategist and corporate trainer. He trains emerging entrepreneurs, small business owners, and executive professionals with a variety of self-mastery business skills.

Edgar is an Arizona native, first born American from Mexican immigrant parents and the eldest of 11 siblings. His academic career stems from Arizona State University and institutions such as the International Coaching Federation, and The American Society of Training & Development. He has received the Key to the City of Phoenix for his work with the Veteran’s workforce programs and is a recipient of the 2015 Hispanic Business Salute Award. He is an active board member of the Arizona Humanities, a grant providing organization that supports schools, libraries, and museums.

Some of Edgar’s key take-aways for this coming up event, Bootstrapping your Marketing for Small Business will include strategies for effective relationship building, how to get the word out without breaking the bank and techniques for accelerating your credibility & brand value.

Interested in hearing from Edgar? Make sure you RSVP at http://bootstrapping.splashthat.com/

Meet Jesus Pineda – Guest Panelist for Collectivo’s Sep 23rd Event

Jesus Pineda, Collectivo panelist on September 23rd.

Jesus Pineda, Collectivo panelist on September 23rd.

On September 23rd, Collectivo will welcome Jesus Pineda as one of three featured panelists at our Bootstrapping your Marketing for Small Business event.

Jesus Pineda is one of the top agents at New York Life and NYLIFE Securities. He attended Arizona State University, majoring in Psychology and currently lives in Peoria, Arizona with his wife, Amanda and their two children, Mila and Micah.

He began his career in September of 2009 and has led the Arizona General Office in Paid Life Insurance Cases five years consecutively, while protecting over 100 individual lives each of the past five years. He is a Presidents Council Agent (one of NYLife’s highest achievements), 2014 ALPFA Phoenix Chapter 40 Under 40 Honoree, and is one of only 20 agents elected to represent New York Life’s 14,000 agents through the Agents Advisory Council.

Jesus will be covering many marketing points for our September 23rd event, Bootstrapping your Marketing for Small Business, that will include how to leverage your client relationships and turn them into your marketing department. Additionally, he will discuss the marketing power of social media and how valuable hand written thank you cards can be.
If you haven’t already RSVP’d, click the link here: http://bootstrapping.splashthat.com/

Experience of a Collectivo Event – Cultura Ambidextrous Event 2015

Collectivo events feature some of the best minds in Latino marketing and communications.

Here is snippet from a recent Collectivo event featuring veteran Hispanic marketer Joe Ray.

Hear more great speakers like this and network with Hispanic professionals at our next Collectivo event.

The date is September 23rd and the theme is “Bootstrapping your marketing for small business.”

If you haven’t RSVP’d yet, click here.

 

Mark Your Calendars for September 23rd

The next Collectivo event will bring together three well known Valley area Latino small business owners will share their tips on how to market your business when funds are tight.

Join us for a panel discussion about how to get your business going on a small budget. There will be lessons for entrepreneurs, one-person agencies, non-profits, and more.

So mark your calendars for September 23rd from 5:30 pm – 7:30 pm.

As always, complimentary food as well as adult beverages. Don’t miss this great learning event!

RSVP here.

Location: Fair Trade Cafe, 424 N Central Ave. Phoenix.

Breaking the Internet: #AZLatinaInfluencers Share Blogging Tips and Stories

azlatinainfluencersDid the hashtag #AzLatinaInfluencers break the Internet?  Probably not.  But hey, we gave it our best….

Once again the event was well attended (approx 75) and this time it was with three very successful Latina bloggers who shared tips on how to make oneself successful in the ever-growing blogging world. These ladies, Kathy Cano Murillo, Diana Bejarano and Christy Wilson, told the audience their stories on how they started blogging to how to maintain steady traffic on their websites. They stressed the importance of how successful blogs come from those who put in the time and effort.

Kathy mentioned how at the beginning she would work her job by day and then work on her blog at night. She stressed the fact that if it’s something that one has a passion for, then in the end it’s all worth it. Kathy also mentioned that in order to be successful one has to become a writer, photographer and an analyst because companies will want to see high quality product. Another very important point that Kathy made during her presentation was that if you find your post boring, then the people who are reading your post will most likely also find it boring.

Diana was asked how she managed her time due to the fact that she works a very demanding role at Arizona State University as a marketing professional. She shared with the audience that it was all about prioritization and time management. Diana explained how she wants to be a voice for Latinas that have gone through troubling situations nationwide.  The reason she started blogging was to encourage Latina empowerment and she believes that one woman’s story can motivate many more.

Christy, who blogs about nutrition, shared with the crowd ideas on how to become a better writer. She mentioned that when she first started she would go to her really good friends and have them read and edit her content right in front of her. She stressed that is better to have your close friends criticize your writing than to have the internet do it.

In the end, these three talented ladies, with their tips, stories and humor, got the audience motivated and ready to venture off into the blogging world.

During the event the audience used the hashtag #AzLatinaInfluencers to share their thoughts and pics.  Check out the action below!

Tweets from the event:

Meet Latina Influencer & Collectivo Guest Speaker Kathy Cano-Murillo From The Crafty Chica!

Kathy Cano-Murillo from Crafty Chica.

Kathy Cano-Murillo from Crafty Chica.

Kathy Cano-Murillo is a writer, novelist, artist, illustrator and founder of the award-winning site, CraftyChica.com.  We are proud that Kathy will be one of our guest speakers at our discussion panel on May 13th, “Successful Latina Influencers: Tips For Bloggers And Brands.” Known for her glittery “Mexi-boho” style, she is a national spokesperson for iLoveToCreate and a creative influencer for Lowe’s Home Improvement Stores. She has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels. She has been featured in The New York Times, USA Today, HGTV, DIY Network, Lifetime TV, and more. When Kathy isn’t designing, crafting, or writing books, she tours the country teaching classes and giving motivation and business presentations.

In 2001, Kathy launched CraftyChica.com, a wildly popular web site to inspire women to brighten their lives with clever lifestyle ideas. The site began as an online diary about juggling family, a full-time job as a newspaper reporter and a craft designer by night. Now in it’s 13th year, CraftyChica.com has evolved into a well-rounded lifestyle site that is anchored in DIY and crafts, but also embraces books, shopping, fashion, business, movies, food, travel, beauty, tech, family life and more. She is a third-generation Mexican-American, a native Phoenician, mom, wifey, with four Chihuahuas. Kathy is also working on two new product lines and is a weekly columnist for Latina.com.

Want to learn more about our May event and Kathy Cano-Murillo? Visit azlatinainfluencers.splashthat.com for more information and to RSVP. Hope to see you there!

Meet Collectivo Guest Speaker – Christy Wilson, Registered Dietitian Nutritionist

Christy Wilson from Christy Wilson Nutrition.

Christy Wilson from Christy Wilson Nutrition.

A teacher at heart, Christy Wilson is a speaker, writer, blogger, cooking class teacher, food photographer and all-around good-food-enthusiast who actively practices what she preaches everyday. Wilson will be one of our guest speakers at our up-coming event this May, “Successful Latina Influencers: Tips For Bloggers And Brands.” She has worked with the HIV-positive community for a decade at El Rio Community Health Center as a nutrition counselor and cooking class teacher and is a nutrition educator with Life & Work Connections employee wellness program at the University of Arizona.

Christy’s mission to promote healthy living practices through diet, exercise and cooking, is based on her knowledge of nutritional science and over a decade of work in the field of food and nutrition. Translating the science into achievable health practices is imbedded in her realistic approach to wellness for a lifetime.

Named among Latina Magazine’s Top 10 Latina Health & Fitness Bloggers and recently featured as an inspirational personality on Partnership for a Healthier America’s blog, Christy’s work has gained national recognition. She is a contributing editor and columnist for the Academy of Nutrition and Dietetics publication, Food & Nutrition Magazine and has been quoted in Food Network’s Healthy Eats blog, Latina magazine and Fooducate blog. Food companies like Welch’s and non-profit organizations including Wheat Foods Council and The Cranberry Institute have collaborated with Christy based on her expertise in culinary nutrition.

Promoting her business both in person and through all major social media fronts, Christy shows the world that eating nourishing foods, cooking more and exercising for optimal health are not only achievable but enjoyable for a lifetime.

If you would like to learn more information about Christy Wilson and her up-coming appearance at our May event or to RSVP, visit azlatinainfluencers.splashthat.com.

Meet Our Guest Speaker Diana Bejarano From Latina Still Standing

Diana Bejarano from Latina Still Standing.

Diana Bejarano from Latina Still Standing.

Diana Bejarano, blogger and columnist, will be one of our guest speakers at our next event, Successful Latina Influencers: Tips For Bloggers And Brands. She  is a native of Arizona and her professional background includes more than 15 years of marketing and communication experience. She currently works as the Director of Strategic Marketing at Arizona State University, the largest university in the country and has held positions at the Arizona Republic newspaper, azcentral.com, Bashas’ Inc., KAET Channel 8 Horizonte, and Motorola.

She was named “Forty under 40” by the Phoenix Business Journal (2005) and she was also recognized as one of “40 Hispanic Leaders under 40” (2007) . She is also a Hispanic Leadership Institute graduate (HLI) Class of 2007. She is an Arizona State University graduate of the  Walter Cronkite School of Journalism and Mass Communication.

Ms. Bejarano is also a Latina blogger, columnist, and motivational speaker, who has survived several traumatic events in her life. She created Latina Still Standing because she wanted to be a voice to so many other women just like her: resilient and still standing. She wanted to share her story and other women’s stories of resilience to encourage and empower other Latinas. In her Latina Still Standing blogs, columns, Facebook and Twitter, she shares inspirational stories, sayings and images of hope and triumph. One woman’s story can motivate many more, creating a growing movement of Latina empowerment. Latina Still Standing also has a line of women’s apparel that is proudly worn by Latinas from all over the globe.

For more information on our May event, Successful Latina Inlfuencers: Tips For Bloggers And Brands, as well as more information on Diana Bejarano or to RSVP visit http://azlatinainfluencers.splashthat.com/.

Successful Latina Bloggers: Tips for Bloggers and Brands

Blogs are no longer just for hobbyists. Influential bloggers are now making a brand name for themselves from their blogs. And many Latinas have gained widespread fame from the content they create.

On May 13th, Collectivo is proud to host three prominent Bloggeras from the Phoenix area:

Kathy Cano Murillo the “Crafty Chica.”

Christy Wilson from “Christy Wilson Nutrition.”

Diana Bejarano aka “Latina Still Standing.”

These creative women will share from their wealth of knowledge on how influencers can take their content to the next level, regardless of their topic.

If you have a blog or have thought of starting one, you will learn all about how to make the most of your brand and blog content.

If you are part of a brand or organization that has thought about working with influencers but are not sure of the best way to approach this group, this event is also for you.

And as always, our events are free and include free food and drinks. Come network with us and meet these influential Latinas!

RSVP here: azlatinainfluencers.splashthat.com