Latino Marketing from the Big Brand Perspective

Our November event is almost here, and it’s a good one! Hispanic marketing directors from two major brands will be our panelists this month: Juan Serrano from Henkel and Luis Caballero from Cox Communications.


We will discuss how big brands focus on the Latino market and how the prioritize their efforts. In the past we have discussed how marketing agencies and small businesses focus on Latinos, this time we will hear how major brands do it.

So come rub shoulders with some of the top Hispanic professionals in the Phoenix area. Join us for complimentary food and drinks. As always, are events are free of charge.

So bring a friend and spread the word. For more details, venue info and to RSVP click here.

In Case You Missed it…

We had a really fun time at our September event. In case you missed it, here’s the Collectivo anniversary video we showed to the 50+ attendees at the Bootstrapping Your Marketing event.

Join us in our November event where we will feature Marketing Executives from some of the biggest Arizona brands.


Thanks for Celebrating With Us!

We had a great time last night with all of you that came out for our September Collectivo Event. Thanks for celebrating with us! And thanks to our sponsor, New York Life!

Here are some memorable tweets from last night:

And don’t forget about our next event: Latino Marketing from the Client Perspective.
Join us Wednesday November 18 at 5:30pm at Co-Working on 15th. RSVP Here.

Celebrate One Year of Collectivo

One year ago, we started a group that has become a movement! Thanks for making Collectivo events a great place to network.

Over the last year, we have brought together dozens of marketing and communications professionals in Phoenix. But our reach has extended far beyond that; we welcomed dozens of community members interested in the Latino market.

The Collectivo team

Tim Castro, Christian Henriquez, Eric Diaz, Josh Molina

It has been a fun experience and we have made many new friends and contacts. Most of all, we’ve learned so much about important topics about Hispanic marketing.

This week, come celebrate Hispanic Heritage Month and the anniversary of Collectivo at our next event: Boostrapping Your Marketing for Small Business.  We have some exciting panelists and, as always, free food and drinks!

Remember to RSVP and we’ll see you on Wednesday!

Meet our Guest Speaker – Stephanie Vasquez from Fair Trade Cafe

Stephanie Vasquez, Collectivo panelist on September 23rd.

Stephanie Vasquez, Collectivo panelist on September 23rd.

Stephanie Vasquez is not a traditional business owner; there are no Tony Robbins self help books in her office. Stephanie’s passion is creating community at her two Valley area coffee shops (Fair Trade Cafe), a passion that has not diminished over the nine years of ownership.

Stephanie’s success is built on the concept of community, from the politicos to the business leaders to the ASU students who have left home for the first time. Stephanie greets each patron as a friend, not a consumer, in fact, rare is the day it takes her under 15 minutes to get from the front door of the cafe to her office in the back.

Stephanie has created a friendly atmosphere which embodies her spirit, helping people get the day going, relax, or just see a friendly face. Stephanie prides herself on her business being 100% conscientious about their impact on the environment; she openly embraces social justice issues and continues to give her time and money to organizations that resonate with her heart.

Success is not slowing Stephanie down; she has recently taken up volunteering her time to the women incarcerated at Perryville prison. It is in these classes she teaches women about second chances and moving towards finding their individual potential.

We’re happy to welcome Stephanie to our panel. Remember to RSVP at

Meet Collectivo Guest Speaker Edgar Olivo

Edgar Olivo Headshot

Edgar Olivo, Collectivo panelist on September 23rd.

We are pleased to have Edgar R. Olivo as one of our three featured panelists at our next event on September 23rd. Edgar, who is a Business Development Strategist & Trainer at Compass Career and Business Solutions (CompassCBS), is an author, motivational speaker, business development strategist and corporate trainer. He trains emerging entrepreneurs, small business owners, and executive professionals with a variety of self-mastery business skills.

Edgar is an Arizona native, first born American from Mexican immigrant parents and the eldest of 11 siblings. His academic career stems from Arizona State University and institutions such as the International Coaching Federation, and The American Society of Training & Development. He has received the Key to the City of Phoenix for his work with the Veteran’s workforce programs and is a recipient of the 2015 Hispanic Business Salute Award. He is an active board member of the Arizona Humanities, a grant providing organization that supports schools, libraries, and museums.

Some of Edgar’s key take-aways for this coming up event, Bootstrapping your Marketing for Small Business will include strategies for effective relationship building, how to get the word out without breaking the bank and techniques for accelerating your credibility & brand value.

Interested in hearing from Edgar? Make sure you RSVP at

Meet Jesus Pineda – Guest Panelist for Collectivo’s Sep 23rd Event

Jesus Pineda, Collectivo panelist on September 23rd.

Jesus Pineda, Collectivo panelist on September 23rd.

On September 23rd, Collectivo will welcome Jesus Pineda as one of three featured panelists at our Bootstrapping your Marketing for Small Business event.

Jesus Pineda is one of the top agents at New York Life and NYLIFE Securities. He attended Arizona State University, majoring in Psychology and currently lives in Peoria, Arizona with his wife, Amanda and their two children, Mila and Micah.

He began his career in September of 2009 and has led the Arizona General Office in Paid Life Insurance Cases five years consecutively, while protecting over 100 individual lives each of the past five years. He is a Presidents Council Agent (one of NYLife’s highest achievements), 2014 ALPFA Phoenix Chapter 40 Under 40 Honoree, and is one of only 20 agents elected to represent New York Life’s 14,000 agents through the Agents Advisory Council.

Jesus will be covering many marketing points for our September 23rd event, Bootstrapping your Marketing for Small Business, that will include how to leverage your client relationships and turn them into your marketing department. Additionally, he will discuss the marketing power of social media and how valuable hand written thank you cards can be.
If you haven’t already RSVP’d, click the link here:

Experience of a Collectivo Event – Cultura Ambidextrous Event 2015

Collectivo events feature some of the best minds in Latino marketing and communications.

Here is snippet from a recent Collectivo event featuring veteran Hispanic marketer Joe Ray.

Hear more great speakers like this and network with Hispanic professionals at our next Collectivo event.

The date is September 23rd and the theme is “Bootstrapping your marketing for small business.”

If you haven’t RSVP’d yet, click here.


Mark Your Calendars for September 23rd

The next Collectivo event will bring together three well known Valley area Latino small business owners will share their tips on how to market your business when funds are tight.

Join us for a panel discussion about how to get your business going on a small budget. There will be lessons for entrepreneurs, one-person agencies, non-profits, and more.

So mark your calendars for September 23rd from 5:30 pm – 7:30 pm.

As always, complimentary food as well as adult beverages. Don’t miss this great learning event!

RSVP here.

Location: Fair Trade Cafe, 424 N Central Ave. Phoenix.

Breaking the Internet: #AZLatinaInfluencers Share Blogging Tips and Stories

azlatinainfluencersDid the hashtag #AzLatinaInfluencers break the Internet?  Probably not.  But hey, we gave it our best….

Once again the event was well attended (approx 75) and this time it was with three very successful Latina bloggers who shared tips on how to make oneself successful in the ever-growing blogging world. These ladies, Kathy Cano Murillo, Diana Bejarano and Christy Wilson, told the audience their stories on how they started blogging to how to maintain steady traffic on their websites. They stressed the importance of how successful blogs come from those who put in the time and effort.

Kathy mentioned how at the beginning she would work her job by day and then work on her blog at night. She stressed the fact that if it’s something that one has a passion for, then in the end it’s all worth it. Kathy also mentioned that in order to be successful one has to become a writer, photographer and an analyst because companies will want to see high quality product. Another very important point that Kathy made during her presentation was that if you find your post boring, then the people who are reading your post will most likely also find it boring.

Diana was asked how she managed her time due to the fact that she works a very demanding role at Arizona State University as a marketing professional. She shared with the audience that it was all about prioritization and time management. Diana explained how she wants to be a voice for Latinas that have gone through troubling situations nationwide.  The reason she started blogging was to encourage Latina empowerment and she believes that one woman’s story can motivate many more.

Christy, who blogs about nutrition, shared with the crowd ideas on how to become a better writer. She mentioned that when she first started she would go to her really good friends and have them read and edit her content right in front of her. She stressed that is better to have your close friends criticize your writing than to have the internet do it.

In the end, these three talented ladies, with their tips, stories and humor, got the audience motivated and ready to venture off into the blogging world.

During the event the audience used the hashtag #AzLatinaInfluencers to share their thoughts and pics.  Check out the action below!

Tweets from the event: