Another successful Collectivo event!

Collectivo is always looking to the future and providing our audience great panels and presentations from Latino exporters. Last week we were privileged to hear from Victor Hernandez, news innovation strategist and current director of media innovation for Banjo, and wearables research fellowship at the Donald W. Reynolds Journalism Institute. Victor gave us insights into the future of wearable technology and how Latinos play a role in early adoptions.

Here is a recap of the event from some of the attendees:

And make sure to RSVP for our next event: New Latino Influencers: The First Class.

Latinos and Wearable Technology

What is wearable technology, and why is it relevant to Latinos? You’ve probably heard of, or even own, an Apple watch or Google glasses, but this category also includes anything from a FitBit to Spartan’s fertility sensing boxers. As of 2015 Latinos now surpass Non-Latinos in mobile device ownership, 87% vs. 79%, and have a general opinion that mobile technology is appealing and affordable (DATOS 2015). So now we have to ask, how quickly will Latinos adopt wearable technologies? According to Victor Hernandez 2016 may very well be the year that determines how accepting of this technology consumers really are.

Is your business ready?

Ready to adjust your marketing and media strategies? Ready to keep your consumers informed no matter how they receive their information? In short, ready to adapt?

Join us on March 23rd to hear directly from Hernandez on current global tools and trends in the wearable tech space. As the current Director of Media Innovation for Banjo and recent fellow of the Donald W. Reynolds Journalism Institute, Hernandez comes with a wealth of experience and information about wearables and digital storytelling as a whole.

Here at Collectivo we are committed to bringing you the best and brightest speakers around each event’s topic – whether that means local talent or bringing someone to our city. Take advantage of this unique opportunity to pick Hernandez’s brain as he is in town for one night only! As always, be prepared to have some great educational take aways, network like crazy, while enjoying good food and craft beer…for FREE!



Interested in event sponsorship opportunities? Please contact us at for more information.

ALL THE NEWS THAT FITS YOUR WRIST: Preparing for the smartwatch revolution

2016 may be the year we find out whether Apple’s entrance into the smartwatch market irreversibly drives consumer acceptance of wearables. Analysts predict the smartwatch space to explode in growth over the next four years, estimating 100 million devices to ship globally by 2020.

Additionally, studies by Nielsen tell us that Hispanics are now the most avid smartphone users around. According to their most recent Total Audience Report, Latinos are on their phones for more than 14 hours a week for app, audio, video and web purposes. So when it comes to wearables, will Latinos be early adopters?

And how is this dramatic change in form factor impacting the way consumers get their information to stay informed?  Is your business doing enough to adapt in order to reach the wearable user?

Victor Hernandez, news innovation strategist and current director of media innovation for Banjo,closes out a nearly year long academic research fellowship at the Donald W. Reynolds Journalism Institute with a comprehensive ‘glance’ at his high-level analysis and takeaways on the future of wearable technology.

RSVP to our free event here.

Update: Collectivo’s Phoenix Latino Blogger Workshop

We are entering Week 3 of Collectivo’s Phoenix Latino Blogger Workshop led by the Crafty Chica herself, Kathy Cano-Murillo as well as our gracious sponsor, Latina Bloggers Connect, whom teamed up to make this event happen.



Our blogger workshop attendees are working hard to tighten their branding, improve their websites and create great content. The goal is to make their blogs successful and profitable.

Here are several of the tweets about the Boot Camp from our attendees:




And don’t forget to join us for our next Collectivo event. Victor Hernandez, Director of Media Innovation at Banjo and Wearables Fellow at the Reynolds Journalism Institute will give us insights into the future of mobile technology and marketing technology to Latinos. RSVP here.

Insights from Phoenix’s Top Latino Journalists

A group of top Hispanic Journalists from the Phoenix area joined Collectivo for a panel discussion on January 20th. We had a great crowd and heard lots of great insights about breaking into the news business as a Latino, how to best pitch stories to these journalists, and the need for more diversity in Arizona newsrooms.

We had representatives from English and Spanish news outlets in TV, radio, and online journalism, including Telemundo, CBS 5 News, 3TV and KJZZ.

We’ve gathered some tweets from our audience and panelists about the event:






Our next event is March 23rd. Lean about the future of Latino usage of mobile technology, specifically when it comes to wearables like the Apple Watch. RSVP here.

As always these networking events are free and include free food and drinks. So bring a friend, learn about topics affecting the Latino market, and join us for a fun night of networking. More info here.

What should I attend Collectivo’s Latino Journalists Panel?

Collectivo works hard to bring you the best panelist and most relevant topics for our bi-monthly events. Wednesday January 20, Collectivo is proud to have Andrea Ospina, news director for Telemundo Arizona join our panel.

Andrea has worked in the Television Business for over 15 years, and part of her success in the business relays on her intimate knowledge of Hispanic culture and demographics, Spanish fluency, plus recognition of the many sub-cultures by their socio-economic stratum.

Andrea started her career, while in college, in 1996 and has worked in the 2 largest Spanish-language Networks in the country Telemundo and Univision, where she worked as a Promotions Producer, Reporter, and Field Producer for Primer Impacto, producing the coverage of major events like Hurricane Katrina, and the Mexican Presidential Elections in 2006.

Her transition to local news happened over 7 years ago, when she was offer a job as a News Producer for Univision Dallas. Due to the success of the Newscast, Andrea was approached by the counterpart, Telemundo, to produce the local station newscast. A year later she was transfer to the Phoenix market to help re-launch the local news.

Andrea has been a News Director for Telemundo Arizona for more than 4 years, and has position the station at a great success. In 2015 Telemundo, Arizona was the #1 station in the market regardless of language for 4 consecutive months, and # 1 Spanish station for 8 consecutive months.

Come meet Andrea, enjoy a drink and network with other Latino professionals. RSVP here.

Meet our panelist: Al Macias

Al MaciasCollectivo is happy to have KJZZ News Director Al Macias join us as a panelist for our January 20th event. Al has covered Arizona news for more than 30 years.

He joined KJZZ in 2010, helping the station launch Fronteras: The Changing America Desk as the project’s managing editor. Al became the news director in January 2015.

A decade earlier Macias was part of the management team that launched the KNXV newsroom in and oversaw its growth from a staff of twenty to more than sixty in less than a year. He previously helped manage television news stations KPNX (12 News) and KTVK (3TV).

During that time, Macias won two Rocky Mountain Emmy Awards for spot news coverage and public service programming.

Macias, a native Phoenician, is also heavily involved in community service. He is a founding board member of the Arizona Latino Media Association.

RSVP here to hear Al and the rest of the panel and enjoy free food, drinks and networking.

New Panelist: Investigative Journalist Gilbert Zermeno

Z-Gilbert-ZermenoBreaking news from Collectivo: veteran journalist Gilbert Zermeno has been added to our Latino Journalists Panel on January 20, 2016.

In 32 years of Broadcast Journalism Gilbert Zermeño has received 20 Emmy Awards, two Edward R. Murrow awards and multiple Associated Press and Best of the West Awards. New Times magazine named him Best Television Journalist in Phoenix … twice.

“Z” as hes known to team members, began his Phoenix career in 1986 at Channel 10. In 1994, he moved across town to CBS5. He has been an Investigative Producer/PhotoJournalist there for the past 20 years.

In 2008, Gilbert was inducted into the National Academy of Television Arts and Sciences Silver Circle.

Z has covered the L.A. Riots, Desert Shield in Saudi Arabia, political figures in Central America, orphans in Mexico and street fights in downtown Phoenix.

Zermeño is now on his 17th semester as an ASU Adjunct Professor earning the title of Honors Faculty at the Cronkite School of Journalism and was named the 2011-2012 Faculty Associate of the Year.

Gilbert even has audio story about his life available on Story Corps.

Come share a drink with”Z” and the rest of the Latino journalists on our panel. The event is free, just RSVP here.

Meet our Panelist: Erika Flores from 3TV and CBS 5 News

Erika Flores will join our panel of journalism experts at the next Collectivo event January 20th.

About Erika:

Erika is a small-town girl who grew up in Kearny, Arizona, a mining town in eastern Pinal County.

She watched the local news with her dad every night, which is what inspired Erika to become a reporter.

erika bio picShe’s always been a strong believer in fighting for people’s rights and hopes to make a difference in the world with her work.

Before coming to 3TV, Erika worked in Tucson at KVOA. She reported on anything from mental illness to immigration and crime.

While there, she received the 2013 Mark Twain Award for Best Spot News Story.

Before reporting in Tucson, Erika worked in Deep South Texas where she concentrated on border issues.

Erika studied at the Walter Cronkite School of Journalism at Arizona State University majoring in mass communications and journalism. She also graduated with a degree in sociology from ASU.

She is bilingual and helped launch a Spanish newscast at the Walter Cronkite School of Journalism.

Erika has experience as an anchor, weather forecaster, reporter and producer.

Prior to working in television, Erika worked for newspapers in both Pinal and Maricopa Counties.

While her passion is storytelling, she loves to kick up her heels and dance, as well as travel in her free time.

RSVP here to meet Erika and the rest of the panel and enjoy free food, drinks and networking.

SNEAK PEAK: Latino Blogger Boot Camp coming in January!

Sneak Peak:
Collectivo has a Latino Blogger Boot Camp coming in January! This 4 week series will award 4-6 complimentary scholarships to participants who will be coached and cultivated to be strong, creative, Latino bloggers for the Phoenix marketplace. The program, sponsored by Latina Bloggers Connect, will help these scholarship recipients earn extra money through their blogs by focusing on their passion. Any interested participants that want to be a part of the free workshop should send an email to: Stay Tuned!

Watch the 50 second intro video here!