Meet Heber Valenzuela, Hispanic Marketing Manager at Phoenix Rising FC
is dedicated to growing the sport of futbol/soccer in the United States and locally with the Phoenix Rising Football Club. Heber has been involved with futbol his entire life, from playing in Mexico in his early years with Truenos de Cuautitlan at the Liga MX 3rd Division, to being chosen, due to his marketing experience, by companies like Soccer United Marketing to lead Sponsorship Marketing Activation for international events such as the Gold Cup and Copa America Centenario in Arizona. Heber, understanding the impact that Hispanics and Latinos bring to Arizona, has devoted his time to develop relationships with his community through public relations, communications, sales, marketing, sponsorships, charity, and grassroots programs. Heber’s studies in business marketing and personal soccer experience have equipped him with a vast array of knowledge of Hispanic marketing and its related critical components. Heber strives to share his experience with upcoming Latino professionals in the Marketing field. He believes that a general understanding of the Hispanic market, and developing inclusive, integral marketing strategy programs, could positively impact the field of professional sports. Join us to learn more and bring your questions for Heber!
Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Heber on board to share his unique perspective on Latinx Sports Marketing!
October 18th – 5:30pm – 7:30pm
Coworking on 15th Avenue, 3428 N 15th Ave, Phoenix, AZ 85015
Mingle, eat great food and enjoy craft beer with your friends at Collectivo!
RSVP for this great event!