Meet our panelist: Phoenix Raceway Communications Manager

gregMeet Greg Fresquez, Communications Manager at Phoenix Raceway
Greg Fresquez serves as the Communications Manager at Phoenix Raceway and leads the organization’s Hispanic outreach. In addition to liaising with general market and sports media, Greg strives to connect Phoenix Raceway with the Latino community, including the Phoenix area, as well as Mexico.  His primary goal is to introduce Hispanic families to the excitement of Phoenix Raceway and extend a welcome invitation for them to attend a race.
In a sport long-perceived to have a lack of cultural diversity, Greg has seized the opportunity to create organic relationships and lasting partnerships that challenge that notion.
Phoenix Raceway has been recognized as the NASCAR track leading the way in its outreach to the Latino community.  Additionally, from 2013 to 2015, Phoenix was the only track outside of Mexico to host a race in NASCAR PEAK Mexico Series – a testament to Greg’s work in establishing a strong Hispanic fan base in the Valley. Join us to learn more and bring your questions for Greg!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Greg on board to share his unique perspective on Latinx Sports Marketing!

More Details: 
October 18th – 5:30pm – 7:30pm
Coworking on 15th Avenue, 3428 N 15th Ave, Phoenix, AZ 85015

Mingle, eat great food and enjoy craft beer with your friends at Collectivo!

RSVP for this great event!

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