How Big Brands Do It: Learn how to Reach a Hispanic Audience from an Industry Veteran

Luis Caballero_CoxFeatured Panelist: Luis Caballero – Executive Director, Marketing – Hispanic Strategy at Cox Communications

Luis Caballero is recognized as a subject matter expert in connecting consumers with brands while conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness. With a flexible mindset and ability to thrive in a fast-moving environment, Luis has directed the development of various marketing strategies that achieve short and long-term revenue growth. Luis’s track record of success is evident across several industries with companies including Pepsi, YUM! Brands, Subway and RadioShack. Currently Luis Caballero is Executive Director of Marketing for Cox Communications and based here in Phoenix.

About the Event:
Learn how large companies with headquarters right here in the Valley decide on initiatives to reach the Hispanic audience. This event will be a who’s who of Phoenix area marketing directors that cater to a Hispanic audience. Join us for a great panel discussion from Hispanic marketing pros and complimentary food as well as adult beverages.

More Details: 
November 18th – 5:30 to 7:30 PM
Coworking on 15th Ave – 3428 N. 15th Ave – Phoenix, AZ 85015

RSVP here.

Posted in Bios.