Join us for our bi-monthly marketing networking events in Phoenix.

Upcoming Events

2017

October 11, 2017 – Sports Marketing to Latinx

Latinos are a huge and growing demographic, and sports teams are taking notice. This event is to highlight how Arizona sports teams are incorporating their Latino audience as part of their outreach to fans.

Join us for this free event. As with all Collectivo events, enjoy free food and craft beer.

RSVP: latinxsports.splashthat.com
Admission: Free! (As always)

 

Past Events

2017

August 26, 2017 – Arizona Bloggers Showcase thumbnail_ALBW_Flyer-1

We are celebrating year two of Collectivo’s Arizona Latino Blogger Workshop by showcasing this year’s class. Join us Wednesday August 23rd as these up and coming influencers share their experience with our trainer Kathy Cano-Murillo, the “Crafty Chica.” The workshop is meant to empower local Latinos to create their own blogs and then take them to the next level where they can expand their reach and provide value to the outside community both locally and nationally.

So come meet these great new bloggers, network with other marketing and communications professionals, and enjoy free food and drinks at the next Collectivo event.

RSVP: latinxinfluencers.splashthat.com
Admission: Free! (As always)

 


April 26, 2017 – Latinx Marketing: American Marketing Association Combined 

Collectivo has joined forces with the American Marketing Association for our next networking event. For the this event, the founders and board members of Collectivo will share their expertise in marketing to a Latino audience.

Join us for this free event. As with all Collectivo events, enjoy free food and craft beer.

So come help us celebrate this joining of cultures and learn how experts in Latino marketing communicate with diverse audiences.

RSVP: latinomarketing.splashthat.com
Admission: Free! (As always)

 

 

March 1, 2017 – Latino Startup Panel

Collectivo is showcasing Latino startups from the Phoenix area. Come meet the founders of successful new startups and network with other professionals from both startups and well established companies. The event will take place during Phoenix Startup Week and will bring together Latino tech, marketing, and communications professionals. 

So come help us celebrate these entrepreneurs, network, and enjoy free drinks!

RSVP: https://latinostartups.splashthat.com
Admission: Free! (As always)

2016

November 16, 2016 – Collectivo Anniversary Holiday party and Food Drive

latino_uniteCollectivo is celebrating two years of organizing great events for Latino marketing and communications professionals. Join us in this holiday celebration alongside other community partners such as ALPFA, SHPE, and Prospanica focused on empowering Latino professionals in Arizona. And we’re taking this opportunity to help others that go without food during the holidays; we’re asking for everyone to bring a can of food to donate to our food drive.

Celebrate with us, network with our community partners, and give back!

RSVP: https://latinosunite.splashthat.com

Admission: Free! (As always)

 

 

 

 

September 21, 2016 – Get Latinos to the Polls in 2016

2016 is going to be a historic election year and the Latino vote is stronger than ever. Just in Arizona, there are 992,000 Hispanic eligible voters. But will they go to the polls this November? This non-partisan panel discussion will highlight what local and national organizations are doing to get out the Latino vote.

Listen to this diverse panel and gain insights on what it will take to get out the Latino vote this November.

RSVP: https://latinovote.splashthat.com/
Admission: Free! (As always)

 

 

 

 

May 18, 2016 – New Latino Influencers: The First Class

Last year Collectivo had a record-setting attendance at the Successful Latina Influencers Event. Following the event, we created the first Latino Blogger Bootcamp and signed up the first class. Join us to welcome Collectivo’s first 6 graduates from the Phoenix Latino Blogger Workshop as they share their blog creations.NLI_Collectivo Flyer

These 6 determined bloggers attended a four class workshop this February and learned from renowned influencers (and Phoenix native) Kathy Cano-Murillo, ‘The Crafty Chica’ the benefits of kickstarting a web site/blog, photos, graphics, social media platforms, monetizing, creative roadmapping, and more.

Hear their stories and find out in person how to become a part of the second class of Influencers to be a part of the Phoenix Latino Blogger Workshop next year.

RSVP: https://newinfluencers.splashthat.com
Admission: Free! (As always)

 

March 23, 2016 – Latinos and Mobile Technology LMT_Collectivo Flyer inuit logo

The future of mobile is in wearable tech. What does the future hold for this technology? Will Latinos be early adopters?

Come meet Victor Hernandez, Director of Media Innovation at Banjo and Wearables Fellow at the Reynolds Journalism Institute who will give us insights into the future of mobile technology and marketing technology to Latinos.

And, as always, free food and drinks. We’ll see you Wednesday March 23, 2016 at Coworking on 15th Ave – 3428 N. 15th Ave, Phoenix, AZ. Event runs from 5:30 to 7:30pm.

RSVP: https://latinotechnology.splashthat.com
Admission: Free! (As always)

 
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January 20, 2016 – Latino Journalist Panel: Perfecting Your Pitch

Come meet several top Hispanic journalists in Arizona in this interactive panel. 

PR professionals: Get insights on the most effective ways to pitch to these journalists, both TV and radio. Students and fellow  journalists: Learn from their experience in the Phoenix area and other markets. 

So join us, and bring a guest, for a night of networking, free food and drinks. The event will be on Wednesday January 20, 2016 at Coworking on 15th Ave – 3428 N. 15th Ave, Phoenix, AZ. Event runs from 5:30 to 7:30pm.

Event page: https://latinojournalists.splashthat.com

2015

Nov 18, 2015 – Latino Marketing from the Big Brand Perspective

Million dollar ad campaigns; we’re talking about large-scale Latino marketing at November’s Collectivo event. Learn how large companies with headquarters right here in the Valley decide on initiatives to reach the Hispanic audience. This event will be a who’s who of Phoenix area marketing directors that cater to a Hispanic audience. Join us for a great panel discussion from Hispanic marketing pros and complimentary food as well as adult beverages.

The event will be on Wednesday November 18, 2015 at Coworking on 15th Ave – 3428 N. 15th Ave, Phoenix, AZ. Event runs from 5:30 to 7:30pm.

Event page: http://brands.splashthat.com/

 


Sep 23, 2015 – Bootstrapping your Marketing for Small Business

Come celebrate Collectivo’s 1 year anniversary as well as Hispanic Heritage Month, sponsored by Hispanic Heritage Month CollectivoNew York Life.
Join us for a panel discussion about how to get your business going on a small budget. Three well known Valley area Latino small business owners will share their tips on how to market your business when funds are tight.

There will be lessons for entrepreneurs, one-person agencies, non-profits, and more. And, as always, complimentary food as well as adult beverages. Don’t miss this great learning event!

Among the speakers will include Edgar Olivo who is a business development strategist, training consultant, and author as well as one of the top agents from New York Life who will discuss how he has taken his small business to be one of the highest selling agencies in the Phoenix market.

The event will be held at Fair Trade Civic Space – 424 N Central Ave, Phoenix. Event runs from 5:30 to 7:30pm.

Event page: http://bootstrapping.splashthat.com/

 

 

 

May 13, 2015 – Successful Latina Bloggers: Tips for Bloggers and Brands

If you are a blogger trying to grow your audience and monetize your blog or a brand looking to reach your consumer through bloggers, this is the event for you!
During the event bloggers will learn from renowned Latina bloggers the skills needed to take their content to the next level, and brands will learn how to pitch and work with bloggers in order to drive their message across the Latina audience.

The event will be on April 29th at The Office Pile (TOP) – 2501 N. 7th St, Phoenix, AZ. Event runs from 5:30 to 7:30pm.

See the wrapup here: http://collectivo.org/breaking-the-internet-azlatinainfluencers-share-blogging-tips-and-stories/

 

 

March 19, 2015 – Americanization of the next Latino Generation

Latinos in the U.S. live in and inhabit your non-Latino world on a day-to-day basis. However, it’s unlikely that you inhabit or live in their world. Latinos can live in two worlds simultaneously, adeptly going from one to another, depending upon their comfort zone. This is even more so the case with millennials.  So, how do you break through and engage with them?

This insightful presentation and discussion will be punctuated with humor, and provide participants the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.

Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn’t work with humor.

See the wrapup here: http://collectivo.org/great-turnout-for-joe-rays-cultura-ambidextrous/

 

 

January 21, 2015 – Marketing to Latinos in 2015Collectivo

Nativa Multicultural Communications is proud to sponsor the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the event is ‘Marketing to Latinos in 2015′ where Nativa’s own Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year.
Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.

Among other topics attendees can expect to learn about:
– Arizona Hispanic Millennials – how to reach this group?
– The growing total market approach by large brands
– Use of Spanglish in Hispanic marketing
– Hispanic agencies going mainstream, is 2015 the year?
– Which social media channels Hispanics use most

See the wrapup here: http://collectivo.org/marketing-to-latinos-2015-wrap-up/

See the event photo gallery here: https://www.facebook.com/media/set/?set=a.1049641065062173.1073741832.939548579404756&type=3

 

2014
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November- Diversity in the Newsroom: How Minority Representation Changes the Way News is Presented

In this event we’ll examine three ways diversity is a positive force in the newsroom:
• Being relevant to the community
• Producing better journalism
• Investment in social commitment

We’ll talk about simple ways professionals in the communications industry can be successful at pitching their clients while assisting in improving diversity in newsrooms. We’ll analyze how who shapes content in newsrooms matter and how it frames perceptions by non-Latinos about Latinos. We’ll also look at how public relations professionals can assist in improving diversity in newsrooms.

See the wrapup here: http://collectivo.org/diversity-in-the-newsroom-event/

See the event photo gallery here: https://www.facebook.com/media/set/?set=a.1003540883005525.1073741831.939548579404756&type=3

 

 

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September 2014 – Hispanic or Latino? How do we Address this Growing Demographic?

This event featured a panel discussion about identity and marketing to the fastest growing minority group in the U.S.

See the wrapup here: http://www.thenativa.com/blog/collectivo-filling-the-hispanic-marketing-education-void-in-the-phoenix-valley/

See the event photo gallery here: https://www.facebook.com/media/set/?set=a.960255457334068.1073741830.939548579404756&type=3

  • http://coworkingon15th.com/ eric diaz

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