Cultura Ambidextrous: The Acculturation of a New America

It’s that time again. Collectivo is back in March with another great networking event.JoeRay March 18 2015

This month we introduce Joe Ray, the VP of Multicultural Strategy for a major marketing agency in Phoenix, and a local artist.

The topic for this event is one that’s rarely discussed by that is used by many Latinos on a daily basis. What we mean is that Latinos can live in two worlds simultaneously, adeptly going from one to another, depending on their surroundings and comfort sone.

This is even more so the case with Latino millennials who are highly acculturated yet often retain a lot of their rich Hispanic heritage.

So, how do you market to a demographic that is living two experiences simultaneously? Be prepared to learn, laugh and contribute to this insightful presentation and discussion. Joe Ray will get his message across with humor and provide participants the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.

Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn’t work with humor.

The event takes place Wednesday, March 18th, 5:30pm at The Office Pile on 7th Street and Sheridan in Phoenix.

Come prepared to network with some of the top communications professionals in the Phoenix area. As always, we will provide free food and drinks. So bring your business card, bring your appetite, and tell your friends!

And PLEASE RSVP so we can have enough craft beer and appetizers for you to enjoy: Cultura.splashthat.com

Posted in Events.