Latinos and Wearable Technology

What is wearable technology, and why is it relevant to Latinos? You’ve probably heard of, or even own, an Apple watch or Google glasses, but this category also includes anything from a FitBit to Spartan’s fertility sensing boxers. As of 2015 Latinos now surpass Non-Latinos in mobile device ownership, 87% vs. 79%, and have a general opinion that mobile technology is appealing and affordable (DATOS 2015). So now we have to ask, how quickly will Latinos adopt wearable technologies? According to Victor Hernandez 2016 may very well be the year that determines how accepting of this technology consumers really are.

Is your business ready?

Ready to adjust your marketing and media strategies? Ready to keep your consumers informed no matter how they receive their information? In short, ready to adapt?

Join us on March 23rd to hear directly from Hernandez on current global tools and trends in the wearable tech space. As the current Director of Media Innovation for Banjo and recent fellow of the Donald W. Reynolds Journalism Institute, Hernandez comes with a wealth of experience and information about wearables and digital storytelling as a whole.

Here at Collectivo we are committed to bringing you the best and brightest speakers around each event’s topic – whether that means local talent or bringing someone to our city. Take advantage of this unique opportunity to pick Hernandez’s brain as he is in town for one night only! As always, be prepared to have some great educational take aways, network like crazy, while enjoying good food and craft beer…for FREE!

DON’T DELAY, RSVP HERE TODAY!

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Interested in event sponsorship opportunities? Please contact us at info@collectivo.org for more information.

ALL THE NEWS THAT FITS YOUR WRIST: Preparing for the smartwatch revolution

2016 may be the year we find out whether Apple’s entrance into the smartwatch market irreversibly drives consumer acceptance of wearables. Analysts predict the smartwatch space to explode in growth over the next four years, estimating 100 million devices to ship globally by 2020.

Additionally, studies by Nielsen tell us that Hispanics are now the most avid smartphone users around. According to their most recent Total Audience Report, Latinos are on their phones for more than 14 hours a week for app, audio, video and web purposes. So when it comes to wearables, will Latinos be early adopters?

And how is this dramatic change in form factor impacting the way consumers get their information to stay informed?  Is your business doing enough to adapt in order to reach the wearable user?

Victor Hernandez, news innovation strategist and current director of media innovation for Banjo,closes out a nearly year long academic research fellowship at the Donald W. Reynolds Journalism Institute with a comprehensive ‘glance’ at his high-level analysis and takeaways on the future of wearable technology.

RSVP to our free event here.

Latino Marketing from the Big Brand Perspective

Our November event is almost here, and it’s a good one! Hispanic marketing directors from two major brands will be our panelists this month: Juan Serrano from Henkel and Luis Caballero from Cox Communications.

LATINO MARKETING

We will discuss how big brands focus on the Latino market and how the prioritize their efforts. In the past we have discussed how marketing agencies and small businesses focus on Latinos, this time we will hear how major brands do it.

So come rub shoulders with some of the top Hispanic professionals in the Phoenix area. Join us for complimentary food and drinks. As always, are events are free of charge.

So bring a friend and spread the word. For more details, venue info and to RSVP click here.

Thanks for Celebrating With Us!

We had a great time last night with all of you that came out for our September Collectivo Event. Thanks for celebrating with us! And thanks to our sponsor, New York Life!

Here are some memorable tweets from last night:

And don’t forget about our next event: Latino Marketing from the Client Perspective.
Join us Wednesday November 18 at 5:30pm at Co-Working on 15th. RSVP Here.

Celebrate One Year of Collectivo

One year ago, we started a group that has become a movement! Thanks for making Collectivo events a great place to network.

Over the last year, we have brought together dozens of marketing and communications professionals in Phoenix. But our reach has extended far beyond that; we welcomed dozens of community members interested in the Latino market.

The Collectivo team

Tim Castro, Christian Henriquez, Eric Diaz, Josh Molina

It has been a fun experience and we have made many new friends and contacts. Most of all, we’ve learned so much about important topics about Hispanic marketing.

This week, come celebrate Hispanic Heritage Month and the anniversary of Collectivo at our next event: Boostrapping Your Marketing for Small Business.  We have some exciting panelists and, as always, free food and drinks!

Remember to RSVP and we’ll see you on Wednesday!

Experience of a Collectivo Event – Cultura Ambidextrous Event 2015

Collectivo events feature some of the best minds in Latino marketing and communications.

Here is snippet from a recent Collectivo event featuring veteran Hispanic marketer Joe Ray.

Hear more great speakers like this and network with Hispanic professionals at our next Collectivo event.

The date is September 23rd and the theme is “Bootstrapping your marketing for small business.”

If you haven’t RSVP’d yet, click here.

 

Successful Latina Bloggers: Tips for Bloggers and Brands

Blogs are no longer just for hobbyists. Influential bloggers are now making a brand name for themselves from their blogs. And many Latinas have gained widespread fame from the content they create.

On May 13th, Collectivo is proud to host three prominent Bloggeras from the Phoenix area:

Kathy Cano Murillo the “Crafty Chica.”

Christy Wilson from “Christy Wilson Nutrition.”

Diana Bejarano aka “Latina Still Standing.”

These creative women will share from their wealth of knowledge on how influencers can take their content to the next level, regardless of their topic.

If you have a blog or have thought of starting one, you will learn all about how to make the most of your brand and blog content.

If you are part of a brand or organization that has thought about working with influencers but are not sure of the best way to approach this group, this event is also for you.

And as always, our events are free and include free food and drinks. Come network with us and meet these influential Latinas!

RSVP here: azlatinainfluencers.splashthat.com

Marketing to Latinos in 2015

Collectivo is proud to host “Marketing to Latinos in 2015,” an interactive networking event in Phoenix.

The free Happy Hour event will take place Wednesday, January 21 at Co-working on 15th Ave.

The event is sponsored by Nativa Multicultural Communications. Nativa co-owner Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year.

Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.

Among other topics attendees can expect to learn about:
– Arizona Hispanic Millennials – how to reach this group?
– The growing total market approach by large brands
– Use of Spanglish in Hispanic marketing
– Hispanic agencies going mainstream, is 2015 the year?
– Which social media channels Hispanics use most

Coworking on 15th Ave (3428 N 15th Ave) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This will be great.

Remember that ALL Collectivo events have:

1. An educational presentation…(always!)
2. Open Bar (craft beer/wine…always!)
3. Free to attend…(always!)

Kindly RSVP here if you plan on attending and please spread the word!

First Collectivo Event a Success

We had an impressive turnout at the first ever Collectivo networking event in Phoenix. We had lots of drinks, great prizes and a live discussion about the terms “Hispanic” and “Latino.” Thank you to our panelists, sponsors, and everyone who attended. Here are some photos from the event.

Follow us on Twitter to see what everyone was saying about our event.