Latino Marketing from the Big Brand Perspective – A Success!

Thank you all who joined us during our bi-monthly event, Latino Marketing from the Big Brand Perspective this past Wednesday. Check out several tweets from what our guests had to say.


The turnout was amazing as over 100 people RSVP’d for the event at Coworking on 15th Ave and no surprise, our caterer Mi Vegana Madre was a hit with everyone hurrying to get in on the tacos and drinks.

TapSnap photo booth was also present, capturing our guests as they arrived, and providing a lasting memory of our event.

#tapsnap #Collectivo #LatinoMarketing

Posted by TapSnap 1173 on Wednesday, November 18, 2015

RSVP for our next event, Latino Journalists Panel: Perfecting your Pitch in January!

Diversity in The Newsroom Event Wrap-up

Our second event, Diversity in the Newsroom, held on November 19th was a complete success!

Hugo Balta from ESPN is an amazing speaker and provided much needed insight on the importance of representation by minorities in the newsroom on the way the media is presented.

Our sponsors were a huge help in putting this event together, New York Life and of course The Office Pile. The food consisted of delicious chicken mole, pico de gallo, guacamole, tortillas, pita chips, apricot flan and strawberry flan provided by Chef Cody from Manhattan Catering.  Alongside an assortment of delicious craft beers, no one was left hungry (or thirsty).

Hugo talked about the way Hispanics are perceived in media today with examples such as Lupe Ontiveros who made her acting career playing a maid, Al Pacino playing a criminal in Scarface, and current examples such as Sophia Vergara who is often projected as a sex symbol. He also touched on the fact that Hispanics often don’t have the same things in common, that some Hispanics favor English while others favor Spanish, and the importance of knowing which group you are marketing to.

Hugo summed up the presentation by discussing how marketing to Hispanics $1.3 trillion in purchasing power can be challenging, but with the right knowledge and strategy, savvy marketers can attract them to their brand or products and create a meaningful, long term relationship.

Check out several of the tweets below from the event.

Meet Hugo Balta: Guest Speaker from ESPN

Hugo Balta will be our guest speaker at our second event, November 19th. if you would like to attend please RSVP here.

hugob (2)Biography:

Hugo Balta is an experienced Broadcasting/Digital Media professional directing growth, change and innovation in several divisions and business cycles for English/Spanish language markets. He currently works with the worldwide leader in sports, ESPN as a coordinating producer. He is the co-founder of the Latino Multimedia Communicators group. He is a public speaker/instructor on topics including the distinctions between Latino markets (English, Spanish, bilingual), newsroom diversity and marketing to this emerging majority. No wonder we picked him as our guest speaker. He has led television news departments in several markets for NBC, Telemundo and CBS producing news, entertainment and commercial work for the U.S. and Latin American markets. As a former President of the National Association of Hispanic Journalists; he led the strategic planning of programs focused on championing Latinos and advocating for the fair coverage and treatment of them.

Company Description:

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn.,the company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN. They are the No. 1 consumed show on television puts fans at the Center of Sports through unmatched storytelling across all kinds of sports stories, across ESPN platforms.

Meet Francisco Aguirre: Our Guest Speaker from The Office Pile

When preparing for this event we asked Francisco what animal he would be and why. His answer, a tiger.  Why?  Because its an agile animal. Read his biography below to learn more why he is quick, smart, and clever when it has come to growing his businesses.

Francisco Aguirre  will be on the discussion panel on September 17th for the inaugural Collectivo event.  Please RSVP here to attend.


Francisco’s mission is to empower real estate and legal professionals by creating, developing, and implementing marketing strategies in their respective fields.

He develops successful marketing, lead creation and referral, and promotional campaigns for law offices and real estate professionals with a particular emphasis in the Hispanic market. His unmatched results and methods are effective and niche-specific. His last project oversaw the growth of a Law firm from monthly fees of $10,000 to over a total of $1,500,000 aggregate in 17 months.

Aguirre is an  Intake Specialist and Negotiator for law firms specializing in personal injuries and first party claims (fires, floods, wind, hail losses). During the past 12 months he has successfully negotiated over $3,000,000 for the benefit of clients.

As a real estate investor since 1986 he found an infallible system that merges insurance claims with the purchase of distressed Notes secured by Deeds of Trust and real estate throughout the nation.

Company description:

The Office Pile is a collaborative working space which is revolutionizing the way we work. It allows freelancers, independent contractors, and the home-worker to share a work environment. Coworking, as it is commonly known, is a community and the social gathering of a group of like-minded people who are still working independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space.