Latino Marketing from the Big Brand Perspective

Our November event is almost here, and it’s a good one! Hispanic marketing directors from two major brands will be our panelists this month: Juan Serrano from Henkel and Luis Caballero from Cox Communications.

LATINO MARKETING

We will discuss how big brands focus on the Latino market and how the prioritize their efforts. In the past we have discussed how marketing agencies and small businesses focus on Latinos, this time we will hear how major brands do it.

So come rub shoulders with some of the top Hispanic professionals in the Phoenix area. Join us for complimentary food and drinks. As always, are events are free of charge.

So bring a friend and spread the word. For more details, venue info and to RSVP click here.

In Case You Missed it…

We had a really fun time at our September event. In case you missed it, here’s the Collectivo anniversary video we showed to the 50+ attendees at the Bootstrapping Your Marketing event.

Join us in our November event where we will feature Marketing Executives from some of the biggest Arizona brands.

RSVP at brands.splashthat.com.

Thanks for Celebrating With Us!

We had a great time last night with all of you that came out for our September Collectivo Event. Thanks for celebrating with us! And thanks to our sponsor, New York Life!

Here are some memorable tweets from last night:

And don’t forget about our next event: Latino Marketing from the Client Perspective.
Join us Wednesday November 18 at 5:30pm at Co-Working on 15th. RSVP Here.

Celebrate One Year of Collectivo

One year ago, we started a group that has become a movement! Thanks for making Collectivo events a great place to network.

Over the last year, we have brought together dozens of marketing and communications professionals in Phoenix. But our reach has extended far beyond that; we welcomed dozens of community members interested in the Latino market.

The Collectivo team

Tim Castro, Christian Henriquez, Eric Diaz, Josh Molina

It has been a fun experience and we have made many new friends and contacts. Most of all, we’ve learned so much about important topics about Hispanic marketing.

This week, come celebrate Hispanic Heritage Month and the anniversary of Collectivo at our next event: Boostrapping Your Marketing for Small Business.  We have some exciting panelists and, as always, free food and drinks!

Remember to RSVP and we’ll see you on Wednesday!

Mark Your Calendars for September 23rd

The next Collectivo event will bring together three well known Valley area Latino small business owners will share their tips on how to market your business when funds are tight.

Join us for a panel discussion about how to get your business going on a small budget. There will be lessons for entrepreneurs, one-person agencies, non-profits, and more.

So mark your calendars for September 23rd from 5:30 pm – 7:30 pm.

As always, complimentary food as well as adult beverages. Don’t miss this great learning event!

RSVP here.

Location: Fair Trade Cafe, 424 N Central Ave. Phoenix.

Successful Latina Bloggers: Tips for Bloggers and Brands

Blogs are no longer just for hobbyists. Influential bloggers are now making a brand name for themselves from their blogs. And many Latinas have gained widespread fame from the content they create.

On May 13th, Collectivo is proud to host three prominent Bloggeras from the Phoenix area:

Kathy Cano Murillo the “Crafty Chica.”

Christy Wilson from “Christy Wilson Nutrition.”

Diana Bejarano aka “Latina Still Standing.”

These creative women will share from their wealth of knowledge on how influencers can take their content to the next level, regardless of their topic.

If you have a blog or have thought of starting one, you will learn all about how to make the most of your brand and blog content.

If you are part of a brand or organization that has thought about working with influencers but are not sure of the best way to approach this group, this event is also for you.

And as always, our events are free and include free food and drinks. Come network with us and meet these influential Latinas!

RSVP here: azlatinainfluencers.splashthat.com

Great Turnout for Joe Ray’s “Cultura Ambidextrous”

Even on a rainy Phoenix day, there was a full house at Collectivo’s March event themed “Cultura Ambidextrous.” It was a packed crowd of Latino professionals and non-Latino business leaders looking to network with and learn from Latino communications experts.

As always, Joe Ray – Hispanic marketing expert and local artist – was on point with his explanation of the dual worlds Latinos in the U.S. inhabit. Joe got the crowd going with humor and enlightening statistics of the state of Latino marketing, especially for Millienials.  And the audience was completely involved, asking poignant questions and offering insightful commentary. There was also quite a bit of chatter on Twitter, following the night’s hashtag #CulturaAmbidextrous.

Check out a few of the tweets below:

 

Next Event

Don’t miss out on our next event on May 13th! RSVP here.

latina bloggers

 

Joe Ray: Marketing Guy and Artist

Collectivo is proud to welcome Joe Ray as the guest speaker for our March event. 

As Vice President of Multicultural Strategy for a major advertising agency in Phoenix, Joe has worked with both national and international brands, on the creative side as well as with strategy.

His passion is rooted in connecting with Latino audiences through the development of marketing messages, branding initiatives and campaigns.

Additionally, Joe is a conference speaker and presenter whose topics include Reaching Latino Audiences, Health/Wellness Education for Multicultural Audiences, Brand Building, Packaging Design, Social Media, Arts & Culture, and Community Activism.

Joe is also an avid and accomplished artist (painter and printmaker). He is an artist member of Xico, Arte y Cultura, a Phoenix based Latino and Native American Arts Organization.

So if you haven’t already, RSVP here to attend this week’s event!

#CulturaAmbidextrous

Cultura Ambidextrous: The Acculturation of a New America

It’s that time again. Collectivo is back in March with another great networking event.JoeRay March 18 2015

This month we introduce Joe Ray, the VP of Multicultural Strategy for a major marketing agency in Phoenix, and a local artist.

The topic for this event is one that’s rarely discussed by that is used by many Latinos on a daily basis. What we mean is that Latinos can live in two worlds simultaneously, adeptly going from one to another, depending on their surroundings and comfort sone.

This is even more so the case with Latino millennials who are highly acculturated yet often retain a lot of their rich Hispanic heritage.

So, how do you market to a demographic that is living two experiences simultaneously? Be prepared to learn, laugh and contribute to this insightful presentation and discussion. Joe Ray will get his message across with humor and provide participants the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.

Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn’t work with humor.

The event takes place Wednesday, March 18th, 5:30pm at The Office Pile on 7th Street and Sheridan in Phoenix.

Come prepared to network with some of the top communications professionals in the Phoenix area. As always, we will provide free food and drinks. So bring your business card, bring your appetite, and tell your friends!

And PLEASE RSVP so we can have enough craft beer and appetizers for you to enjoy: Cultura.splashthat.com

Marketing to Latinos 2015 Wrap-Up

Thank you to the over 60 attendees who learned what marketing to Latino’s can entail. Most of our attendees took an interactive tour and questionnaire allowing them to learn several of the effective tactics of an effective Hispanic marketing campaign. A special thank you to title sponsor Nativa, Coworking on 15th Ave for hosting, Salvadoreño Restaurant for the amazing food and our prize sponsors – COX Media, Sin Limite Wireless, Boutique Solie, and Urban Beans. This event was a tremendous success in part to these amazing businesses, please support them!

We are working on building our biggest turnout for our next event on March 18th, which will be featuring guest speaker Joe Ray from Lane Terralever. RSVP now for this great event that will take an inside look at the two worlds that Latinos live in. RSVP here!

Check out a few tweets below from the event:

 


Next Event

Don’t miss out on our next event on March 18th! RSVP here.

JoeRay March 18 2015