Joe Ray: Marketing Guy and Artist

Collectivo is proud to welcome Joe Ray as the guest speaker for our March event. 

As Vice President of Multicultural Strategy for a major advertising agency in Phoenix, Joe has worked with both national and international brands, on the creative side as well as with strategy.

His passion is rooted in connecting with Latino audiences through the development of marketing messages, branding initiatives and campaigns.

Additionally, Joe is a conference speaker and presenter whose topics include Reaching Latino Audiences, Health/Wellness Education for Multicultural Audiences, Brand Building, Packaging Design, Social Media, Arts & Culture, and Community Activism.

Joe is also an avid and accomplished artist (painter and printmaker). He is an artist member of Xico, Arte y Cultura, a Phoenix based Latino and Native American Arts Organization.

So if you haven’t already, RSVP here to attend this week’s event!

#CulturaAmbidextrous

Cultura Ambidextrous: The Acculturation of a New America

It’s that time again. Collectivo is back in March with another great networking event.JoeRay March 18 2015

This month we introduce Joe Ray, the VP of Multicultural Strategy for a major marketing agency in Phoenix, and a local artist.

The topic for this event is one that’s rarely discussed by that is used by many Latinos on a daily basis. What we mean is that Latinos can live in two worlds simultaneously, adeptly going from one to another, depending on their surroundings and comfort sone.

This is even more so the case with Latino millennials who are highly acculturated yet often retain a lot of their rich Hispanic heritage.

So, how do you market to a demographic that is living two experiences simultaneously? Be prepared to learn, laugh and contribute to this insightful presentation and discussion. Joe Ray will get his message across with humor and provide participants the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.

Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn’t work with humor.

The event takes place Wednesday, March 18th, 5:30pm at The Office Pile on 7th Street and Sheridan in Phoenix.

Come prepared to network with some of the top communications professionals in the Phoenix area. As always, we will provide free food and drinks. So bring your business card, bring your appetite, and tell your friends!

And PLEASE RSVP so we can have enough craft beer and appetizers for you to enjoy: Cultura.splashthat.com

Marketing to Latinos 2015 Wrap-Up

Thank you to the over 60 attendees who learned what marketing to Latino’s can entail. Most of our attendees took an interactive tour and questionnaire allowing them to learn several of the effective tactics of an effective Hispanic marketing campaign. A special thank you to title sponsor Nativa, Coworking on 15th Ave for hosting, Salvadoreño Restaurant for the amazing food and our prize sponsors – COX Media, Sin Limite Wireless, Boutique Solie, and Urban Beans. This event was a tremendous success in part to these amazing businesses, please support them!

We are working on building our biggest turnout for our next event on March 18th, which will be featuring guest speaker Joe Ray from Lane Terralever. RSVP now for this great event that will take an inside look at the two worlds that Latinos live in. RSVP here!

Check out a few tweets below from the event:

 


Next Event

Don’t miss out on our next event on March 18th! RSVP here.

JoeRay March 18 2015

Marketing to Latinos in 2015

Collectivo is proud to host “Marketing to Latinos in 2015,” an interactive networking event in Phoenix.

The free Happy Hour event will take place Wednesday, January 21 at Co-working on 15th Ave.

The event is sponsored by Nativa Multicultural Communications. Nativa co-owner Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year.

Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.

Among other topics attendees can expect to learn about:
– Arizona Hispanic Millennials – how to reach this group?
– The growing total market approach by large brands
– Use of Spanglish in Hispanic marketing
– Hispanic agencies going mainstream, is 2015 the year?
– Which social media channels Hispanics use most

Coworking on 15th Ave (3428 N 15th Ave) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This will be great.

Remember that ALL Collectivo events have:

1. An educational presentation…(always!)
2. Open Bar (craft beer/wine…always!)
3. Free to attend…(always!)

Kindly RSVP here if you plan on attending and please spread the word!

First Collectivo Event a Success

We had an impressive turnout at the first ever Collectivo networking event in Phoenix. We had lots of drinks, great prizes and a live discussion about the terms “Hispanic” and “Latino.” Thank you to our panelists, sponsors, and everyone who attended. Here are some photos from the event.

Follow us on Twitter to see what everyone was saying about our event.

Hispanic or Latino?

A panel discussion about identity and marketing to the fastest growing minority group in the U.S.

Hispanic or Latino

 

 

 

 

 

 

 

 

RSVP Here

EDUCATIONAL VALUE & KEY TAKEAWAYS

• Explore the complexity of identity within the Hispanic/Latin-American culture
• See the difficulty of choosing how to approach this demographic
• Gain insights you can only get through a discussion among a diverse group of experts
• Experience personal anecdotes and research on the subjects of Latino and Hispanic Marketing

Official Sponsor:

Nativa: A Multicultural Communications Agency in Phoenix