ALL THE NEWS THAT FITS YOUR WRIST: Preparing for the smartwatch revolution

2016 may be the year we find out whether Apple’s entrance into the smartwatch market irreversibly drives consumer acceptance of wearables. Analysts predict the smartwatch space to explode in growth over the next four years, estimating 100 million devices to ship globally by 2020.

Additionally, studies by Nielsen tell us that Hispanics are now the most avid smartphone users around. According to their most recent Total Audience Report, Latinos are on their phones for more than 14 hours a week for app, audio, video and web purposes. So when it comes to wearables, will Latinos be early adopters?

And how is this dramatic change in form factor impacting the way consumers get their information to stay informed?  Is your business doing enough to adapt in order to reach the wearable user?

Victor Hernandez, news innovation strategist and current director of media innovation for Banjo,closes out a nearly year long academic research fellowship at the Donald W. Reynolds Journalism Institute with a comprehensive ‘glance’ at his high-level analysis and takeaways on the future of wearable technology.

RSVP to our free event here.

Update: Collectivo’s Phoenix Latino Blogger Workshop

We are entering Week 3 of Collectivo’s Phoenix Latino Blogger Workshop led by the Crafty Chica herself, Kathy Cano-Murillo as well as our gracious sponsor, Latina Bloggers Connect, whom teamed up to make this event happen.



Our blogger workshop attendees are working hard to tighten their branding, improve their websites and create great content. The goal is to make their blogs successful and profitable.

Here are several of the tweets about the Boot Camp from our attendees:




And don’t forget to join us for our next Collectivo event. Victor Hernandez, Director of Media Innovation at Banjo and Wearables Fellow at the Reynolds Journalism Institute will give us insights into the future of mobile technology and marketing technology to Latinos. RSVP here.

Insights from Phoenix’s Top Latino Journalists

A group of top Hispanic Journalists from the Phoenix area joined Collectivo for a panel discussion on January 20th. We had a great crowd and heard lots of great insights about breaking into the news business as a Latino, how to best pitch stories to these journalists, and the need for more diversity in Arizona newsrooms.

We had representatives from English and Spanish news outlets in TV, radio, and online journalism, including Telemundo, CBS 5 News, 3TV and KJZZ.

We’ve gathered some tweets from our audience and panelists about the event:






Our next event is March 23rd. Lean about the future of Latino usage of mobile technology, specifically when it comes to wearables like the Apple Watch. RSVP here.

As always these networking events are free and include free food and drinks. So bring a friend, learn about topics affecting the Latino market, and join us for a fun night of networking. More info here.

What should I attend Collectivo’s Latino Journalists Panel?

Collectivo works hard to bring you the best panelist and most relevant topics for our bi-monthly events. Wednesday January 20, Collectivo is proud to have Andrea Ospina, news director for Telemundo Arizona join our panel.

Andrea has worked in the Television Business for over 15 years, and part of her success in the business relays on her intimate knowledge of Hispanic culture and demographics, Spanish fluency, plus recognition of the many sub-cultures by their socio-economic stratum.

Andrea started her career, while in college, in 1996 and has worked in the 2 largest Spanish-language Networks in the country Telemundo and Univision, where she worked as a Promotions Producer, Reporter, and Field Producer for Primer Impacto, producing the coverage of major events like Hurricane Katrina, and the Mexican Presidential Elections in 2006.

Her transition to local news happened over 7 years ago, when she was offer a job as a News Producer for Univision Dallas. Due to the success of the Newscast, Andrea was approached by the counterpart, Telemundo, to produce the local station newscast. A year later she was transfer to the Phoenix market to help re-launch the local news.

Andrea has been a News Director for Telemundo Arizona for more than 4 years, and has position the station at a great success. In 2015 Telemundo, Arizona was the #1 station in the market regardless of language for 4 consecutive months, and # 1 Spanish station for 8 consecutive months.

Come meet Andrea, enjoy a drink and network with other Latino professionals. RSVP here.

Meet our panelist: Al Macias

Al MaciasCollectivo is happy to have KJZZ News Director Al Macias join us as a panelist for our January 20th event. Al has covered Arizona news for more than 30 years.

He joined KJZZ in 2010, helping the station launch Fronteras: The Changing America Desk as the project’s managing editor. Al became the news director in January 2015.

A decade earlier Macias was part of the management team that launched the KNXV newsroom in and oversaw its growth from a staff of twenty to more than sixty in less than a year. He previously helped manage television news stations KPNX (12 News) and KTVK (3TV).

During that time, Macias won two Rocky Mountain Emmy Awards for spot news coverage and public service programming.

Macias, a native Phoenician, is also heavily involved in community service. He is a founding board member of the Arizona Latino Media Association.

RSVP here to hear Al and the rest of the panel and enjoy free food, drinks and networking.

New Panelist: Investigative Journalist Gilbert Zermeno

Z-Gilbert-ZermenoBreaking news from Collectivo: veteran journalist Gilbert Zermeno has been added to our Latino Journalists Panel on January 20, 2016.

In 32 years of Broadcast Journalism Gilbert Zermeño has received 20 Emmy Awards, two Edward R. Murrow awards and multiple Associated Press and Best of the West Awards. New Times magazine named him Best Television Journalist in Phoenix … twice.

“Z” as hes known to team members, began his Phoenix career in 1986 at Channel 10. In 1994, he moved across town to CBS5. He has been an Investigative Producer/PhotoJournalist there for the past 20 years.

In 2008, Gilbert was inducted into the National Academy of Television Arts and Sciences Silver Circle.

Z has covered the L.A. Riots, Desert Shield in Saudi Arabia, political figures in Central America, orphans in Mexico and street fights in downtown Phoenix.

Zermeño is now on his 17th semester as an ASU Adjunct Professor earning the title of Honors Faculty at the Cronkite School of Journalism and was named the 2011-2012 Faculty Associate of the Year.

Gilbert even has audio story about his life available on Story Corps.

Come share a drink with”Z” and the rest of the Latino journalists on our panel. The event is free, just RSVP here.

Meet our Panelist: Erika Flores from 3TV and CBS 5 News

Erika Flores will join our panel of journalism experts at the next Collectivo event January 20th.

About Erika:

Erika is a small-town girl who grew up in Kearny, Arizona, a mining town in eastern Pinal County.

She watched the local news with her dad every night, which is what inspired Erika to become a reporter.

erika bio picShe’s always been a strong believer in fighting for people’s rights and hopes to make a difference in the world with her work.

Before coming to 3TV, Erika worked in Tucson at KVOA. She reported on anything from mental illness to immigration and crime.

While there, she received the 2013 Mark Twain Award for Best Spot News Story.

Before reporting in Tucson, Erika worked in Deep South Texas where she concentrated on border issues.

Erika studied at the Walter Cronkite School of Journalism at Arizona State University majoring in mass communications and journalism. She also graduated with a degree in sociology from ASU.

She is bilingual and helped launch a Spanish newscast at the Walter Cronkite School of Journalism.

Erika has experience as an anchor, weather forecaster, reporter and producer.

Prior to working in television, Erika worked for newspapers in both Pinal and Maricopa Counties.

While her passion is storytelling, she loves to kick up her heels and dance, as well as travel in her free time.

RSVP here to meet Erika and the rest of the panel and enjoy free food, drinks and networking.

Latino Journalists Panel

 We have gathered some of the area’s top Hispanic journalists to share their insights on the beat in Arizona. Join us for an interactive panel Wednesday January 20, 2016.

Our panelists represent TV, radio and online media outlets. PR professionals will learn insights on the most effective ways to pitch to Latino journalists. Fellow journalists will have a chance to rub shoulders with other Hispanic journalists.

So join us, and bring a guest, for a night of networking, free food and drinks.

RSVP here.

Free Drinks, Taco Truck and Photo Booth at this week’s Collectivo Event

Taco TruckWe just made our Collectivo event even more fun this month. We have hired Mi Vegana Madre, a local Hispanic owned taco truck to cater our event.
And as usual, we will have plenty of free drinks and craft beer.

As a bonus, we have will also have Tap Snap (Photo Booth) at our event!

So what are you waiting for?


And bring a friend! See you Wednesday.

How Big Brands Do It: Learn how to Reach a Hispanic Audience from an Industry Veteran

Luis Caballero_CoxFeatured Panelist: Luis Caballero – Executive Director, Marketing – Hispanic Strategy at Cox Communications

Luis Caballero is recognized as a subject matter expert in connecting consumers with brands while conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness. With a flexible mindset and ability to thrive in a fast-moving environment, Luis has directed the development of various marketing strategies that achieve short and long-term revenue growth. Luis’s track record of success is evident across several industries with companies including Pepsi, YUM! Brands, Subway and RadioShack. Currently Luis Caballero is Executive Director of Marketing for Cox Communications and based here in Phoenix.

About the Event:
Learn how large companies with headquarters right here in the Valley decide on initiatives to reach the Hispanic audience. This event will be a who’s who of Phoenix area marketing directors that cater to a Hispanic audience. Join us for a great panel discussion from Hispanic marketing pros and complimentary food as well as adult beverages.

More Details: 
November 18th – 5:30 to 7:30 PM
Coworking on 15th Ave – 3428 N. 15th Ave – Phoenix, AZ 85015

RSVP here.