Meet our Panelist: Erika Flores from 3TV and CBS 5 News

Erika Flores will join our panel of journalism experts at the next Collectivo event January 20th.

About Erika:

Erika is a small-town girl who grew up in Kearny, Arizona, a mining town in eastern Pinal County.

She watched the local news with her dad every night, which is what inspired Erika to become a reporter.

erika bio picShe’s always been a strong believer in fighting for people’s rights and hopes to make a difference in the world with her work.

Before coming to 3TV, Erika worked in Tucson at KVOA. She reported on anything from mental illness to immigration and crime.

While there, she received the 2013 Mark Twain Award for Best Spot News Story.

Before reporting in Tucson, Erika worked in Deep South Texas where she concentrated on border issues.

Erika studied at the Walter Cronkite School of Journalism at Arizona State University majoring in mass communications and journalism. She also graduated with a degree in sociology from ASU.

She is bilingual and helped launch a Spanish newscast at the Walter Cronkite School of Journalism.

Erika has experience as an anchor, weather forecaster, reporter and producer.

Prior to working in television, Erika worked for newspapers in both Pinal and Maricopa Counties.

While her passion is storytelling, she loves to kick up her heels and dance, as well as travel in her free time.

RSVP here to meet Erika and the rest of the panel and enjoy free food, drinks and networking.

Latino Journalists Panel

 We have gathered some of the area’s top Hispanic journalists to share their insights on the beat in Arizona. Join us for an interactive panel Wednesday January 20, 2016.

Our panelists represent TV, radio and online media outlets. PR professionals will learn insights on the most effective ways to pitch to Latino journalists. Fellow journalists will have a chance to rub shoulders with other Hispanic journalists.

So join us, and bring a guest, for a night of networking, free food and drinks.

RSVP here.

Free Drinks, Taco Truck and Photo Booth at this week’s Collectivo Event

Taco TruckWe just made our Collectivo event even more fun this month. We have hired Mi Vegana Madre, a local Hispanic owned taco truck to cater our event.
And as usual, we will have plenty of free drinks and craft beer.

As a bonus, we have will also have Tap Snap (Photo Booth) at our event!

So what are you waiting for?


And bring a friend! See you Wednesday.

How Big Brands Do It: Learn how to Reach a Hispanic Audience from an Industry Veteran

Luis Caballero_CoxFeatured Panelist: Luis Caballero – Executive Director, Marketing – Hispanic Strategy at Cox Communications

Luis Caballero is recognized as a subject matter expert in connecting consumers with brands while conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness. With a flexible mindset and ability to thrive in a fast-moving environment, Luis has directed the development of various marketing strategies that achieve short and long-term revenue growth. Luis’s track record of success is evident across several industries with companies including Pepsi, YUM! Brands, Subway and RadioShack. Currently Luis Caballero is Executive Director of Marketing for Cox Communications and based here in Phoenix.

About the Event:
Learn how large companies with headquarters right here in the Valley decide on initiatives to reach the Hispanic audience. This event will be a who’s who of Phoenix area marketing directors that cater to a Hispanic audience. Join us for a great panel discussion from Hispanic marketing pros and complimentary food as well as adult beverages.

More Details: 
November 18th – 5:30 to 7:30 PM
Coworking on 15th Ave – 3428 N. 15th Ave – Phoenix, AZ 85015

RSVP here.

Collectivo on Horizontes

Collectivo co-founder Joshua Molina joined Jose Cardenas, host of Arizona PBS Horizonte to discuss Collectivo’s mission the Phoenix Arizona.


Join us at next week’s free Collectivo event “Latino Marketing from the Big Brand Perspective.” RSVP here.


Latino Marketing from the Big Brand Perspective

Our November event is almost here, and it’s a good one! Hispanic marketing directors from two major brands will be our panelists this month: Juan Serrano from Henkel and Luis Caballero from Cox Communications.


We will discuss how big brands focus on the Latino market and how the prioritize their efforts. In the past we have discussed how marketing agencies and small businesses focus on Latinos, this time we will hear how major brands do it.

So come rub shoulders with some of the top Hispanic professionals in the Phoenix area. Join us for complimentary food and drinks. As always, are events are free of charge.

So bring a friend and spread the word. For more details, venue info and to RSVP click here.

In Case You Missed it…

We had a really fun time at our September event. In case you missed it, here’s the Collectivo anniversary video we showed to the 50+ attendees at the Bootstrapping Your Marketing event.

Join us in our November event where we will feature Marketing Executives from some of the biggest Arizona brands.


Thanks for Celebrating With Us!

We had a great time last night with all of you that came out for our September Collectivo Event. Thanks for celebrating with us! And thanks to our sponsor, New York Life!

Here are some memorable tweets from last night:

And don’t forget about our next event: Latino Marketing from the Client Perspective.
Join us Wednesday November 18 at 5:30pm at Co-Working on 15th. RSVP Here.

Celebrate One Year of Collectivo

One year ago, we started a group that has become a movement! Thanks for making Collectivo events a great place to network.

Over the last year, we have brought together dozens of marketing and communications professionals in Phoenix. But our reach has extended far beyond that; we welcomed dozens of community members interested in the Latino market.

The Collectivo team

Tim Castro, Christian Henriquez, Eric Diaz, Josh Molina

It has been a fun experience and we have made many new friends and contacts. Most of all, we’ve learned so much about important topics about Hispanic marketing.

This week, come celebrate Hispanic Heritage Month and the anniversary of Collectivo at our next event: Boostrapping Your Marketing for Small Business.  We have some exciting panelists and, as always, free food and drinks!

Remember to RSVP and we’ll see you on Wednesday!

Mark Your Calendars for September 23rd

The next Collectivo event will bring together three well known Valley area Latino small business owners will share their tips on how to market your business when funds are tight.

Join us for a panel discussion about how to get your business going on a small budget. There will be lessons for entrepreneurs, one-person agencies, non-profits, and more.

So mark your calendars for September 23rd from 5:30 pm – 7:30 pm.

As always, complimentary food as well as adult beverages. Don’t miss this great learning event!

RSVP here.

Location: Fair Trade Cafe, 424 N Central Ave. Phoenix.