Meet our panelist: Phoenix Rising Football Club Hispanic Marketing Manager

heberMeet Heber Valenzuela, Hispanic Marketing Manager at Phoenix Rising FC
Heber Valenzuela is dedicated to growing the sport of futbol/soccer in the United States and locally with the Phoenix Rising Football Club. Heber has been involved with futbol his entire life, from playing in Mexico in his early years with Truenos de Cuautitlan at the Liga MX 3rd Division, to being chosen, due to his marketing experience, by companies like Soccer United Marketing to lead Sponsorship Marketing Activation for international events such as the Gold Cup and Copa America Centenario in Arizona. Heber, understanding the impact that Hispanics and Latinos bring to Arizona, has devoted his time to develop relationships with his community through public relations, communications, sales, marketing, sponsorships, charity, and grassroots programs. Heber’s studies in business marketing and personal soccer experience have equipped him with a vast array of knowledge of Hispanic marketing and its related critical components. Heber strives to share his experience with upcoming Latino professionals in the Marketing field. He believes that a general understanding of the Hispanic market, and developing inclusive, integral marketing strategy programs, could positively impact the field of professional sports. Join us to learn more and bring your questions for Heber!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Heber on board to share his unique perspective on Latinx Sports Marketing!

More Details: 
October 18th – 5:30pm – 7:30pm
Coworking on 15th Avenue, 3428 N 15th Ave, Phoenix, AZ 85015

Mingle, eat great food and enjoy craft beer with your friends at Collectivo!

RSVP for this great event!

Meet our panelist: Phoenix Raceway Communications Manager

gregMeet Greg Fresquez, Communications Manager at Phoenix Raceway
Greg Fresquez serves as the Communications Manager at Phoenix Raceway and leads the organization’s Hispanic outreach. In addition to liaising with general market and sports media, Greg strives to connect Phoenix Raceway with the Latino community, including the Phoenix area, as well as Mexico.  His primary goal is to introduce Hispanic families to the excitement of Phoenix Raceway and extend a welcome invitation for them to attend a race.
In a sport long-perceived to have a lack of cultural diversity, Greg has seized the opportunity to create organic relationships and lasting partnerships that challenge that notion.
Phoenix Raceway has been recognized as the NASCAR track leading the way in its outreach to the Latino community.  Additionally, from 2013 to 2015, Phoenix was the only track outside of Mexico to host a race in NASCAR PEAK Mexico Series – a testament to Greg’s work in establishing a strong Hispanic fan base in the Valley. Join us to learn more and bring your questions for Greg!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Greg on board to share his unique perspective on Latinx Sports Marketing!

More Details: 
October 18th – 5:30pm – 7:30pm
Coworking on 15th Avenue, 3428 N 15th Ave, Phoenix, AZ 85015

Mingle, eat great food and enjoy craft beer with your friends at Collectivo!

RSVP for this great event!

Meet our panelist: Arizona Diamondbacks Sr. Hispanic Marketer

jerry-romo
Meet Jerry Romo, Sr. Manager, Hispanic Marketing at Arizona Diamondbacks

Jerry Romo is Sr. Manager of Hispanic Marketing for the Arizona Diamondbacks. He’s in charge of everything from public relations to social media marketing to the Hispanic community. Mr. Romo is well-regarded throughout the league for his Hispanic marketing work and spent years working with Major League Baseball’s Advanced Media office in developing Spanish language content for various teams. On top of his specific efforts to raise Hispanic awareness for his team, Romo strives to inspire other professional sports teams, as well as leagues, to use the D-backs as a reference point and learn from how they create strong relationships with the Hispanic community. Join us to learn more and bring your questions for Jerry!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Jerry on board to share his unique perspective on Latinx Sports Marketing!

More Details: 
October 18th – 5:30pm-7:30pm
Coworking on 15th Avenue, 3428 N 15th Ave, Phoenix, AZ 85015

Mingle, eat great food and enjoy craft beer with your friends at Collectivo!

RSVP for this great event!

NEW EVENT: Latinx in Sports Marketing

Screen Shot 2017-09-21 at 2.41.11 PMLatinos are a huge and growing demographic, and sports teams are taking notice. This event is to highlight how Arizona sports teams are incorporating their Latinx audience as part of their outreach to fans.

Join us Wednesday October 18th as we host three Phoenix area sports marketing experts who specialize in the Latino market. Hear their insights into successes and struggles of marketing to the Latinx demographic when it comes to sports.Screen Shot 2017-09-21 at 2.46.15 PM

Come network with other Hispanic marketing and communications professionals, enjoy free food and drinks and learn about Latinx marketing. And as always, our events are free.

RSVP here: https://latinxsports.splashthat.com/

 

Arizona Latino Blogger Workshop

2017 Arizona Latino Bloggers Workshop in action!! Learning best practices for photographing for their sites! Always a blast to get top tips from the awesome Crafty Chica by Kathy Cano-Murillo!
Our first blogger highlight is Subculture Recall! Check them out on FB, IG, & YouTube under the same handle!! #azlatinobloggers #phxblogger

AZ latino bloggers

 

 

 

 

 

 

Latino Startups Event was a blast!

Thank you for everyone that joined us at our Latino Startups event last week! We all had a blast, learned great insights and made some new friends. In case you missed it, we put together this entertaining video for you about the event.

We are grateful for our panelists including Rafael Testai of Event Key and German Urrego of DialDoc, our moderator Edgar Olivo, and all of our partners that showed their love for Collectivo at the event.

As a thank you, our other panelist Sol Book Box CEO Vanessa Nielsen has offered an exclusive discount code for Collectivo members. Take 15% off your first order at SolBookBox.com when you use the code COLLECTIVO at check out.

Please join us at our next event:

April 26, 2017 – American Marketing Association combined event

Collectivo has joined forces with the American Marketing Association for our next networking event. For the this event, the founders and board members of Collectivo will share their expertise in marketing to a Latino audience.

Join us for this free event. As with all Collectivo events, enjoy free food and craft beer.

So come help us celebrate this joining of cultures and learn how experts in Latino marketing communicate with diverse audiences.

RSVP: latinomarketing.splashthat.com
Admission: Free! (As always)

Why attend the Latino Startups Panel next week?

We have a great lineup of Latino startup founders for our next Collectivo event.They will offer great insights into the challenges Latinos face starting tech businesses. But we also have some fun treats in store for you at the event.

TapSnap

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You may have seen the Tap Snap photo booths at Phoenix Suns games and other events throughout the Valley. (The Collectivo board sure enjoyed the photo booth at our last Suns outing!)

tap snap

Well TapSnap is back at our Collectivo events and will feature some really cool backgrounds customized for our event. We want to thank Carlos Tarazon for offering this great service for our attendees.

Check out some of the photos from one of our events last year where we had the TapSnap photo booth.

We always love to promote Hispanic owned businesses, so make sure to contact Carlos to have TapSnap at your next corporate event.

Event Key

eventkey logoFor the first time, we will have the EventKey checkin app set up for our Collectivo events. Again, we are featuring a Latino owned business. This time it’s the startup idea of one of the event’s panelists: Rafael Testai.
And we recommend you check out the app before the event by downloading EventKey on the App Store to maximize your time.

GIVEAWAY: Sol Book Box

To win, just tweet @theCollectivo and @SolBookBox during the event. Whoever tweets the most using those two Twitter handles will win the box! Winners will be announced at the end of the event.

So make sure not to miss next week’s Collectivo event. And as always, we’ll have free food and craft beer for everyone!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer.

RSVP for this great event!

More Details: 
March 1st – 5:30 to 7:30 PM
Coworking on 15th Ave : 3428 North 15th Avenue Phoenix, AZ

Mingle, eat great food and enjoy craft beer with your friends at Collectivo! RSVP here.