2016 may be the year we find out whether Apple’s entrance into the smartwatch market irreversibly drives consumer acceptance of wearables. Analysts predict the smartwatch space to explode in growth over the next four years, estimating 100 million devices to ship globally by 2020.
Additionally, studies by Nielsen tell us that Hispanics are now the most avid smartphone users around. According to their most recent Total Audience Report, Latinos are on their phones for more than 14 hours a week for app, audio, video and web purposes. So when it comes to wearables, will Latinos be early adopters?
And how is this dramatic change in form factor impacting the way consumers get their information to stay informed? Is your business doing enough to adapt in order to reach the wearable user?
Victor Hernandez, news innovation strategist and current director of media innovation for Banjo,closes out a nearly year long academic research fellowship at the Donald W. Reynolds Journalism Institute with a comprehensive ‘glance’ at his high-level analysis and takeaways on the future of wearable technology.