About Us

Collectivo is a Phoenix area group created to fill the gap of networking events among Latino marketing and communication professionals. The group meets on a bimonthly basis to learn from industry experts about Hispanic marketing topics.

Our Mission: To create a vibrant, networking community for marketing and media professionals interested in the Hispanic market by providing free, bi-monthly educational events with discussions and interactive training from industry experts in the field.

About our Team


Chief Financial Officer:

Eric Diaz headshot

Eric Diaz is Co-Owner of Nativa, a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativa’s work includes campaigns for brands such as Fox broadcasting, Dial Soap, and Castrol Motor Oil as well as government work with national agencies including the Centers for Disease Control and Prevention.

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role for Staples, Inc., a Fortune 500 retailer constructing a modern and efficient warehouse to help support the exponential company growth in the region. Eric completed his Masters Degree in Finance at Northeastern University in Boston, obtained a Marketing degree from The Ohio State University and has a passion for helping people.


Chief Operating Officer:

Joshua Molina headshot

Joshua Molina is an Ecuadorian-American journalist turned marketer. He’s worked for national news stations like CNN and NBC as well as local CBS and ABC affiliates. His experience as a journalist ranges from TV news reporting, line-producing, in-depth online news articles and long form documentaries.

As a marketer, Joshua’s clients have included small businesses and professionals as well as multi-million dollar technology companies and national and international organizations like AAA and the Harlem Globetrotters. He’s also worked closely with several non-profits to ramp up their marketing and social media efforts. Joshua is an avid volunteer and sits on various non-profit boards. His passion is helping the Latino community but his perspective is global, having traveled to several countries and speaking four languages fluently.

He is also heavily involved in the startup community and is currently an advisor to the Spanish children’s book subscription box service Sol Book Box.


Board of Directors

Marketing Director:

natalia-ronceria-ceballosNatalia Ronceria Ceballos is originally from Bogotá, Colombia, and has had the opportunity to study and work throughout the U.S. and internationally. She comes from a diverse family of artists and entrepreneurs and believes in the importance of hard work, creativity, giving back and having a passion for ones work. She received her B.A. in Communication & Culture from Clark University and an MBA from ASU’s W.P. Carey School of Business. In 2012 she completed the Arts & Business Council’s “Business on Board” program, which nurtures the development of effective non-profit board members; and in 2014 she was a recipient of the 40 Hispanic Leaders Under 40 Award presented by Univision-Phoenix and Valle del Sol. Currently she serves our community as Vice-Chair of the BOD for the Great Arizona Puppet Theater, as an instructor for the Young Entrepreneurs Academy, and as of tonight as the newest addition to the board of Collectivo.


Communications Director:

ErikaFlores headshot

Erika Flores is a journalist and communications professional. She joined Collectivo after participating in the 2016 Latino Journalists Panel. She is a former television reporter who started out in journalism by writing for newspapers in both Pinal and Maricopa Counties. She helped launch a Spanish newscast at the Walter Cronkite School of Journalism, covered immigration and border violence in deep South Texas at its CBS affiliate, worked for the NBC affiliate in Tucson and the CBS affiliate in Phoenix and independent news station 3TV. Currently, Erika works as the digital journalist for Maricopa County where she gets to produce video stories about programs that help the community. She also serves as the Spanish-speaking spokesperson for the Office of Communications.  She works to inspire youth to reach their goals no matter their background and is involved with organizations that push for more diversity in the field.

Advisory Board

Cathy Cano-Murillo

meet-kathy890Kathy Cano-Murillo is an author, artist & founder of the award-winning site, CraftyChica.com. She loves to spread the gospel of glitter – literally through her DIY projects and figuratively through her speeches, workshops, books, and essays. A former reporter for The Arizona Republic, she is now a full-time creativepreneur which has led to partnerships with Coca-Cola, HSN, HP, WordPress, Disney & many others. She has authored seven craft books and two novels, and has been featured in The New York Times, USA Today, Huffington Post, Buzzfeed+ more. Her “Mexi-boho” art and product lines have been carried in hundreds of shops across the country. Kathy is Mexican-American, a native Phoenician, mom of two, wife, with five Chihuahuas!



Joe Ray

joe rayJoe Ray is a painter and printmaker who lives in the Phoenix area. It’s a place with quite a bit of dust, rocks and great sunsets. Colorful sunsets. Most of his work reflects a bicultural perspective, which was shaped by the Arizona and Mexico region, as well as the people living in that region. His work speaks to the Mexicano, the Chicano, the Latino/Hispanic, and the Gavacho. In a parallel universe, he’s a creative director who’s been in design and advertising for a long time.






Marketing Committee:

Maira Garcia is originally from Phoenix but most of her family lives in Chihuahua, Mexico. She works as a Flight Controls Engineer for Honeywell Aerospace and is also a part of the Phoenix Latino Bloggers group. Maira first learned about Collectivo after being involved in their first Latino Bloggers Bootcamp in 2016.  Maira is a big education advocate and believes everyone should have access to higher education, which is why she started the SHPE (Society of Hispanic Professional Engineers) University of Arizona Alumni Scholarship with her peers. When Maira is not working on Avionics Systems, you can find her working on her blog (EnthusiasticAboutLife.com), hiking, traveling, and volunteering with SHPE Phoenix where she holds the position of President.


Emeritus Members

Christian Henriquez headshotOriginally from Los Angeles, Christian Henriquez now calls Phoenix, Arizona home. He’s the founder of One Voice Radio, an independent news outlet that acts as an online forum for national and international topics that affect the Latino community. Christian has brought together a group of artists and activist focusing on U.S. Latino issues. He’s also one of the original founding members of Latino Rebels and producer for their online radio show. When Christian is not online you can often find him jumping from an airplane! His favorite saying is “Stay Rebelde!”




Tim Castro Collectivo Phoenix

Timothy Castro, a proud native Phoenician, joined Collectivo in the fall of 2014 as their Business Development Director.  Tim, a recipient of the Valle De Sol Hispanic Leaders 40 under 40 award, prides himself on his passion for Latino empowerment. He is a successful business and community leader with an understanding of how to bridge profit and non-profit communities towards a common goal. Tim is currently training for his first 100 mile bike ride and in his spare time can usually be found supporting local downtown businesses.